May 23

Internet Marketing Agency, fishbat, Discusses 3 Ways to Enhance Your Brand’s Customer Experience to Create Repeat Customers

NEW YORK, May 22, 2019 /PRNewswire/ — In conjunction with the continued devotion to helping companies self-promote, internet marketing agency, fishbat, discusses 3 ways to enhance your brand’s customer experience to create repeat customers. 

(PRNewsfoto/fishbat)(PRNewsfoto/fishbat)

A customer’s experience with a brand can determine whether or not they return for future services and can also affect how the brands reputation develops. Below are some tips on how to cultivate customer service within your brand to positively enhance the customer experience. 

Know Your Customer Base

The first thing to take into consideration is your current and potential customer base. Whether your brand has a physical location or operates an online presence, it is critical to know the ins and outs of your target audience and how to properly communicate with them.

For example, if your service is targeting millennials, then utilizing technology is something that your brand should embrace. When targeting a much older audience and those who are not as technologically savvy, having a call center may be more appropriate, since these individuals find it easier to speak to representatives or have an in-person conversation with customer service associates. Having the ability to assist customers through their preferred method will enhance their overall experience and prevent them from pursuing other brands.

Embrace a Relationship With Your Customers

In order to improve any customer experience, your brand should work to develop a relationship with customers. After your customers make an online purchase, reach out to them and ask how they feel about the product or service they received. If your business is an in-person office or shop, take this opportunity to learn your customers’ names when they visit, especially those who make repeat purchases. Customers that experience a relationship in some form or another are less likely to shop with competitors and are more likely to recommend your brand to others.

Read Utilize Customer Feedback

Since customers are central to the success of your brand, it is important to hear their questions, comments, and concerns. Offering your customers the ability to provide feedback for their experience, and letting them know that you accept feedback gives them a sense of appreciation. Often times brands like to promote the option of feedback but take too long to respond to customer’s responses, leaving them feeling unappreciated. Ensure your customers that their feedback matters by starting a conversation and responding to all feedback, whether it be negative or positive.

About fishbat

fishbat Internet Marketing Company New York is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

Press Contact: Clay Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

 

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May 22

Internet Marketing Company, fishbat, Explains the Benefits That A Community Engagement Plan Can Offer Your Small Business

NEW YORK, May 20, 2019 /PRNewswire/ — As part of their continued commitment to helping businesses self-promote, internet marketing company, fishbat, explains the benefits that a community engagement plan can have for your small business. 

Speaking directly to, and promoting events within a business’s neighborhood can help encourage growth by establishing the business as a member of the community and driving support from local customers. Below are some reasons why engaging in the community with your company can benefit your business as a whole.

Know Your Community

When developing a community engagement plan for a business, it is important to determine what big local events take place in town throughout the year, and if there are any common gathering places that serve as a sort of public forum. If there are annual festivals present in the community, make sure to rent out booth space for your business, and if possible, provide sponsorship to the event.

Most local events require sponsorships from local and small businesses. There is of course a fee for sponsorship, but your business will be posted on signage throughout the event, introducing your company to locals and guests. This is a fantastic way for businesses to not only increase their brand recognition, but to position themselves as active members of the community.

Network 

Integrating a community engagement plan allows businesses an opportunity to network with other companies that pair well with the product or service of the business in question. Sponsorships for local events and local recreational teams invite and encourage multiple business sponsorships from a variety of industries.

Many small businesses have the ability to pair their services or products for a collaboration to maximize their marketing and customer base. For example, a boutique owner and a coffee shop owner decide that since their businesses are in close proximity, a social media cross-promotion can benefit both businesses, and offering a discount with purchase to each other’s store fronts will help to drive business for both companies.

Brand Awareness

Getting involved in the local community will open your brand to a large audience and increase local awareness of your company. If local events tend to support local charities or causes, align your business with that cause and help to raise funds or drive sponsorships. Your company will be doing a good thing while also raising awareness of your storefront.

For small businesses, this can be a good source of local signage, press coverage, and positive reputation management.

Expand on Social Media

Develop social media presence and expedite its growth by including mention of your social accounts at local events, displayed in store, and on any physical or digital marketing materials. Most clients will have some form of social media access, so be sure to include important business and contact information along with your engagement-driving posts. Hashtag campaigns and contests to encourage online engagement while at local events.

About fishbat

fishbat Online Marketing Firm is a full-service digital marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

Press Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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May 21

Five Tips to Improve Your Business’s Marketing Strategy

After all, considering Pew Research’s finding that 9 out of 10 American adults used the internet in 2018, a solid digital marketing strategy is critical for your brand’s success.

High-quality content and relevant brand interactions are key to a successful targeted internet marketing campaign. But generating highly effective online campaigns takes more than a good hashtag. According to a recent CMI report, fewer than half of B2B marketers have a written content marketing strategy.

Don’t be in that disorganized majority: Create a plan that is a living document. Writing down concrete, measurable marketing strategies makes it easier to analyze your results over time. This living document will allow you to note which parts were and weren’t successful and will help you map out any changes you need to make down the road.

Editor’s note: Need online marketing help for your business? Fill out the below questionnaire to have our vendor partners contact you with free information.

Now that you’ve got a plan for documenting your strategy, here are five areas you should focus on for a successful digital marketing campaign moving forward:

1. Optimize your SEO

The importance of search engine optimization is no secret, but maintaining effective practices takes work. Google makes updates to its algorithms hundreds of times each year, and keeping your strategy up-to-date isn’t exactly a cakewalk. Keeping your website optimized for search engines, especially Google, means generating unique content that’s relevant to your audience and acquiring natural, relevant backlinks.

SEO can have a huge financial impact if it keeps your business on the first few spots of page one. WordStream found that 72% of customers who conducted a local online search ultimately chose to visit a store within a 5-mile radius, and Google research shows that 28% of searches for products, stores, or services nearby led to a purchase.

2. Consider paid social media marketing

Brands with customers who are heavy social media users benefit most from paid social media marketing. Utilizing sponsored posts allows your brand to reach people who might not follow your social media accounts but who are interested in products or services like yours. The audience for a post is targeted by demographic, which increases your ROI. This can work well to introduce social media users to brands around their launches.

Customers are likely to engage with brands relying on social media, too. Lyfe Marketing found that 59% of U.S. consumers think social media has improved customer service, while a study by Sprout Social revealed that 86% of consumers prefer brands with genuine personalities on social media.

3. Look into paid search opportunities

This strategy helps when you’re trying to distinguish your page from others with similar content. You can pay a premium to have your site results promoted on Google, Bing and Yahoo when users search for relevant keywords or to have an ad placement appear as a sponsored link on the main search results page. And don’t be afraid that people won’t click on your ad if it’s labeled as such, because 40% of all clicks on Google go to those ads, according to PPC Resellers.

For example, users searching “dentist in Denver” might see dozens of similar pages, but with a paid search strategy, a dentist could appear at the top of the list, receiving a higher click-through rate. With Google Ads serving as one of the internet’s biggest advertisers, paid search campaigns can have a big reach.

Devices like Amazon’s Alexa are forcing traditional internet marketing to change, as 40% of adult consumers use some form of voice search daily, according to Location World. Keep local SEO in mind, along with keywords common in voice searches, to help propel your brand’s content to the top of a voice search results queue.

Voice searches are usually phrased as questions that fall into one of four categories: general information, personal assistant, local information and fun and entertainment. Your site’s content should be able to match a question a user asks as well as a string of words someone might type. If someone in Denver breaks a crown while at dinner, he might ask Alexa to “find an emergency dentist to fix a crown.” If the Denver dentist has detailed, original content on her website, she’s more likely to be suggested first.

5. Prioritize conversion rate

Once you have all these customers in the proverbial door, you need them to make a purchase – and prioritizing a conversion rate optimization strategy can help do just that. First, conduct research about your audience to find out how and why they might purchase your products. Then, tailor your website and e-commerce experience to meet those needs.

A CRO strategy can be as simple as placing an image of a person smiling next to your call to action or as complex as redesigning full portions of your website. Don’t underestimate the importance of marketing research, for once you conduct your research, you can identify website pain points, create a testing strategy, roll out adjustments, and evaluate their effects. Remember that your CRO strategy should be continuous, not a one-time thing.

Internet use is firmly entrenched in modern life, from shopping to social media to research, so a solid digital marketing strategy is critical. In addition to the strategies above, research influencers in your industry and keep abreast of relevant search terms and hashtags to keep your website visible. Use simple CTAs and offer actionable advice in all of your content. And take time once a month to analyze the ROI from your marketing streams.

Regularly creating high-quality content that’s consistent with your brand is the most important aspect of a successful internet marketing campaign. You can’t leave a campaign hanging if you run out of steam. If you’re able to maintain a successful dynamic, you’ll be able to gain an edge over your competition and grow your business at the same time.

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May 20

10 Chicago SEO & SEM Agencies To Know

63,000 searches per second. 228 million searches per hour. 5.6 billion searches each day. From recipe suggestions to hotel reservations and literally everything in-between, the internet doesn’t stop. Luckily, neither do Chicago SEO and SEM agencies. With their help, you can get your business, blog or product content ranking highly on search engines like Google, ensuring thousands (maybe millions) of people see your content for the right search query.

With more than 200 unique signals in Google’s organic search algorithm, and the complexity of the company’s Ads platform, seeking some professional guidance is often the way to go. Whether you’re looking for help on your next project or you’re a search engine whiz looking for a great career opportunity, Chicago is home to a large selection of top-tier agencies that can help. Check out 10 of the most promising Chicago-area SEO and SEM agencies below.          

 

Straight North

Location: The Loop (211 W. Upper Wacker)

What they do: Straight North offers services in just about every aspect of search engine optimization for small to midsize organizations. The company’s in-house SEO team performs everything from content marketing to copywriting and even competitive keyword research.

Who they work with: Diamond Solutions, FireKing, Nava and Track Your Truck

 

Northcutt

Location: Lincoln Square (5106 N. Lincoln Avenue)

What they do: Northcutt helps cloud and e-commerce companies grow their online presence. The company employees a team of specialists who work in four areas: strategy, substance, relationships and exposure. Within these four sectors, specialists perform everything from keyword research to social strategy and link building.        

Who they work with: Steadfast, Paro, Eezy, SimpleTexting and LiquidWeb

 

Be Found Online

Location: Lakeview (3304 N. Lincoln Avenue)

What they do: Be Found Online (BFO) offers a variety of SEO and SEM digital marketing solutions for companies in need of a boost. The agency crafts customized plans that strategically align with a brand’s goal, whether that means more page views or customer inquiries. BFO also performs both on-site (optimizing on-page elements) and off-site (link building) SEO, so websites can get a well-rounded boost in rank.         

Who they work with: Motorola, Bai, StubHub, Nissan, Backcountry and Depaul University

 

Comrade Digital Marketing

Location: River West (770 N. Halsted Street)

What they do: Comrade Digital Marketing using client industries to tailor their SEO strategies. The company has search engine blueprints for almost every industry (including legal, healthcare, real estate and construction), and will apply their specific plans to help businesses with tasks like backlink building, content creation and everything in-between. Comrade has optimized more than 200 local and national websites over the last 10 years.          

Who they work with: AARP, Vesta Realty, Marmot and Cobalt Robotics

 

NEWMEDIA

Location: West Loop (444 W. Lake Street)

What they do: NEWMEDIA is a full-service web design, development and marketing agency. The company’s digital marketing services include a wide variety of SEM and SEO campaigns that are combined with its other services to help brands, companies, nonprofits, etc., achieve full exposure on the web. NEWMEDIA has managed more than 4,000 campaigns and was named by a top 1% Digital Agency Global Leader for 2019 by Clutch.          

Who they work with: CBS, Delta Airlines, YMCA and Almonds.com

 

SearchLab

Location: North Center (1801 W. Belle Plaine Avenue)

What they do: SearchLab works with small to medium sized businesses to boost search engine rankings through both SEO and paid advertising. To assess a company’s digital marketing needs, SearchLabs performs a technical audit first, then crafts an individualized game plan for generating more backlinks and creating useful, searchable content.            

Who they work with: SearchLab works with business owners, marketing teams and marketing agencies

 

Razzo Marketing

Location: The Loop (9 W. Washington Street)

What they do: Razzo Marketing offers a slew of services, including digital strategy, branding, reporting and, of course, SEO. The company creates tailored SEO strategies, using a variety of different search engine optimization tools. Razzo has worked with dozens of companies across the fashion, e-commerce, tech and travel industries to optimize their site and content for maximum exposure.          

Who they work with: Netrix, Northwoods Education, AdvisorLaw and SoMe

 

OneIMS

Location: The Loop (111 E. Wacker Drive)

What they do: OneIMS is an integrated marketing services agency that focuses on SEO as an important tool for digital marketing. The company specializes in a variety of SEO techniques, including local, enterprise, e-commerce and UX evaluation, that help businesses reach the top spots on search engines. Within these core pillars, OneIMS performs tasks like competitive analysis, site crawling and link auditing to ensure sites are easily searchable and up to date.         

Who they work with: Samsung, Costco, Salesforce and Northern Trust

 

Digital Third Coast

Location: West Town (2540 W. North Avenue)

What they do: Digital Third Coast specializes in both SEO and paid media. The agency first performs a technical audit, where it determines the best plan of action. Next, the company  begins building quality backlinks to drive traffic and rank. The company’s paid media team works with the business to devise pay-per-click advertising other SEM plans that fit the overall goals and budgets of the business.          

Who they work with: Lifetime, Lurie Children’s Hospital, Shorr Packaging and Alight

 

Thrive

Location: The Loop (70 W. Madison Street)

What they do: Thrive is a full-service web development, design and marketing agency with a dedicated team of SEO professionals. The team will perform a comprehensive SEO audit as the basis for a blueprint of customized SEO strategies that fit each unique business plan. Next, the Thrive team implements SEO tactics like keyword research, PPC marketing, and even syndication of content, to help businesses gain more search traffic.

Who they work with: Longhorn Investments, Ready Seal, Nationwide Construction and Max Mechanical

 

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May 19

How to Break Through Competition in the Business of Online Gifting


You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

Online gifting market in India is growing at an unprecedented rate, driven by various factors such as increasing internet penetration and rising income levels of the millennials. The sheer convenience of ordering gifts for loved ones from an online platform, getting it easily customized, and then delivered within a particular time-frame, is the major incentive behind the success of online gifting sector.

While the digital world has lessened the gap between the customer and company significantly, it has also opened the door for a huge amount of competition to settle into the online gifting market. The customer might be spoilt for choice but it has been observed that netizens tend to stick to only a few options when considering which platform to use. These platforms are the ones that have built a name and reputation for themselves over a period of time and hence stand apart from the crowd. Consistency in providing excellent service also helps in creating a stellar repute.

Traditional marketing methods break down when one starts competing in the online space. The rules of the game are different because the virtual world is more fast-paced and offers instant gratification to the consumer. At the same time, the competitors are more because establishing an online business is relatively easier to manage than a traditional shop. To break through the cloud of competition, one needs to be adept in handling online marketing tools.

Here are the five things which can help you beat the virtual noise and become a leader in the business of online gifting:

SEO or Search Engine Optimization – This is a major tool that has the potential to make or break a website. It is the key for online success because if one has not optimized their website to rank on the popular search engines like Google, Yahoo and Bing then no matter how brilliant the platform and impeccable the service, it will be lost in the millions of searches. The search bots will index the website according to how original its content is and how much it complements the search keywords which netizens use.

Mastering the SEM – Search Engine Marketing offers a method to the madness when it comes to gear the website to rank on the search engine. For this, after SEO, one should have a brilliant grasp on the utilization of Google Adwords.

At the same time, one’s website should have its social media arms ready with Facebook, Twitter and Instagram’s promotional content matching the platform’s personality.

Up to date technology – Evolution of technology is truly fast-paced online. One doesn’t have the luxury to be stagnant. It’s essential to adapt to the changes, seemingly on an instant basis. For example, today most online e-commerce websites are App-driven. Even navigating the website is a surreal experience with responsive keystrokes and chat-bots providing a layer of personalization.

Product presentation differentiation- Catalogue of an online gifting website is a critical factor in defining its success. How the products are combined, presented and differentiated makes a huge difference. Average Indian consumer will compare one product on two to three websites before making a selection. Hence, know your top competitors and keep on sweetening the deals for your consumers.

Strong Social Media identity – It is essential to keep one’s potential customers engaged with regular posts and creative content on various social media platforms. Social media campaigning has proven highly successful in engaging with consumers by having a deeper understanding of what drives an average consumer’s buying decisions. 

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/how-to-break-through-competition-in-the-business-of-online-gifting/

May 18

8 Tips to Get Your Business Going, Even if You Don’t Know Where to Start


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If you want to start a business but don’t know where to start, don’t worry — you’re not alone. In fact, given the new economic reality of our time, more people than ever have found the “job” they thought was waiting for them doesn’t exist. Others have come to the conclusion that they would rather create work they love, constructed to fit with their own life goals. No matter what the motivation is to be your own boss, you can start today.

Here are eight tips to get you started:


1. Take a stand for yourself.

If you are dissatisfied with your current circumstances, admit that no one can fix them except for you. It doesn’t do any good to blame the economy, your boss, your spouse or your family. Change can only occur when you make a conscious decision to make it happen.


2. Identify the right business for you.

Give yourself permission to explore. Be willing to look at different facets of yourself (your personality, social styles, age) and listen to your intuition. We tend to ignore intuition even though deep down we often know the truth. Ask yourself “What gives me energy even when I’m tired?”

How do you know what business is “right” for you? There are three common approaches to entrepreneurship:

Do what you know: Have you been laid off or want a change? Look at work you have done for others in the past and think about how you could package those skills and offer them as your own services or products.

Do what others do: Learn about other businesses that interest you. Once you have identified a business you like, emulate it.

Solve a common problem: Is there a gap in the market? Is there a service or product you would like to bring to market? (Note: This is the highest-risk of the three approaches.) If you choose to do this, make sure that you become a student and gain knowledge first before you spend any money.

3. Business planning improves your chances for success.

Most people don’t plan, but it will help you get to market faster. A business plan will help you gain clarity, focus and confidence. A plan does not need to be more than one page. As you write down your goals, strategies and action steps, your business becomes real.

Ask yourself the following questions:

  • What am I building?
  • Who will I serve?
  • What is the promise I am making to my customers/clients and to myself?
  • What are my objectives, strategies and action plans (steps) to achieve my goals?


4. Know your target audience before you spend a penny.

Before you spend money, find out if people will actually buy your products or services. This may be the most important thing you do. You can do this by validating your market. In other words, who, exactly, will buy your products or services other than your family or friends? (And don’t say. “Everyone in America will want my product.” Trust me — they won’t.) What is the size of your target market? Who are your customers? Is your product or service relevant to their everyday life? Why do they need it?

There is industry research available that you can uncover for free. Read industry articles with data (Google the relevant industry associations) and read Census data to learn more. However, the most important way to get this information is to ask your target market/customers directly and then listen.

5. Understand your personal finances and choose the right kind of money you need for your business.

As an entrepreneur, your personal life and business life are interconnected. You are likely to be your first — and possibly only — investor. Therefore, having a detailed understanding of your personal finances, and the ability to track them, is an essential first step before seeking outside funding for your business. This is why I recommend setting up your personal accounts in a money management system such as Mint.com to simplify this process.

As you are creating your business plan, you will need to consider what type of business you are building — a lifestyle business (smaller amount of startup funds), a franchise (moderate investment depending on the franchise) or a high-tech business (will require significant capital investment). Depending on where you fall on the continuum, you will need a different amount of money to launch and grow your business, and it does matter what kind of money you accept.

6. Build a support network.

You’ve made the internal commitment to your business. Now you need to cultivate a network of supporters, advisors, partners, allies and vendors. If you believe in your business, others will too.

Network locally, nationally and via social networks. Join networks such as your local chamber of commerce or other relevant business groups. Here are some networking basics:

  • When attending networking events, ask others what they do and think about how you can help them. The key is to listen more than tout yourself.
  • No matter what group you join, be generous, help others and make introductions without charging them.
  • By becoming a generous leader, you will be the first person that comes to mind when someone you’ve helped needs your service or hears of someone else who needs your service.

7. Sell by creating value.

Even though we purchase products and services every day, people don’t want to be “sold.” Focus on serving others. The more people you serve, the more money you will make. When considering your customers or clients, ask yourself:

  • What can I give them?
  • How can I make them successful in their own pursuits?

This approach can help lead you to new ways to hone your product or service and deliver more value, which your customers will appreciate.

8. Get the word out.

Be willing to say who you are and what you do with conviction and without apology. Embrace and use the most effective online tools (Twitter, Facebook, YouTube, LinkedIn) available to broadcast your news. Use social networks as “pointer” sites; i.e., to point to anything you think will be of interest to your fans and followers.

Even though social networks are essential today (you must use them!), don’t underestimate the power of other methods to get the word out: word-of-mouth marketing, website and internet marketing tools, public relations, blog posts, columns and articles, speeches, email, newsletters and the old-fashioned but still essential telephone.

If you take these steps, you’ll be well on your way to becoming your own boss. It’s important to remember that you are not alone. If you want to “be your own boss” but still feel stuck, reach out and connect with other entrepreneurs in a variety of ways. You may be surprised by the invaluable contacts that are right at your fingertips.

Related:
3 Hints for Launching a More Successful Startup
How Frost Popsicles Has Gone From Startup To Successful Retail Brand
Understanding Entrepreneurial Burnout (And How To Deal With It)

Copyright 2019 Entrepreneur.com Inc., All rights reserved




This article originally appeared on entrepreneur.com



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May 17

50+ Digital Marketing Statistics for 2019

In a world where new businesses are popping up every day, brand visibility is everything.

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May 16

Google, Amazon move in on the other’s turf

For years, Google and Amazon stuck to their strengths. Google’s search monopoly and universe of online services seemed to present little overlap with Amazon’s web commerce empire.

But as the ambitions of each have expanded, it is becoming unavoidably, inescapably, clear that the technology giants are heading for a collision.


This week, at its annual Google Marketing Live conference, Google unveiled a list of new offerings designed to help it become a destination for shoppers and for marketers hoping to reach consumers considering spending decisions.

Google’s latest move into Amazon’s core business is playing out as the retail giant makes gains in what has traditionally been the search company’s home turf: digital advertising.

As online commerce has become synonymous with Amazon, shoppers are starting more of their product searches at the company’s website instead of Google’s — the traditional on-ramp to all things internet — and marketers are spending advertising money there.


In 2015, about 54% of product searches started on Google, and 46% started on Amazon. By 2018, the numbers had flipped, according to the marketing analytics firm Jumpstart.

Google may be synonymous with many things — search, ads, email, even artificial intelligence — but online shopping is not one of them. That is not to say the company does not try.

The company’s shopping site, Google Express, looks similar to Amazon’s familiar online marketplace. Whether someone buys an item from, say, 99 Ranch Market or 1-800-Flowers, products are displayed in the same way and the payments are handled through Google Pay, the company’s digital payment system. Customers must meet certain spending minimums to get free delivery, which is limited to the United States.

Google’s financial reports do not break out how much the company makes on e-commerce, nor will the company say how many people use Google Express, but analysts assume it is a sliver of Google’s $116 billion in annual ad sales.

Amazon, on the other hand, sold $277 billion in goods online last year, which analysts estimate is between a third and a half of all e-commerce sales. Amazon’s “other” business segment, which it says is primarily ads, brought in $10.8 billion in the past 12 months, a tiny sum compared with the ad businesses of Google and Facebook, but growing.


“Both of these companies are arriving at the same conclusion from different points,” said Juozas Kaziukenas, founder of Marketplace Pulse, a research company. “For Amazon, it makes sense because why wouldn’t they? They have all this traffic, and all this interest from brands.”

Amazon did not respond to a request for comment on Google’s new shopping plans.

The two companies, which competed only on the fringes of their businesses for years, now have a range of overlapping interests.

Google Cloud is challenging Amazon Web Services in cloud computing. Amazon’s Twitch is becoming a popular alternative to Google’s YouTube for online video content. The Google Home and Amazon Echo are smart speaker vessels for competing intelligent assistants from the companies.

Google said Tuesday that it planned to beef up its e-commerce with a shopping feature that would allow people to make purchases directly from searches, images and YouTube videos. By clicking ads in those settings, a shopper would buy products through Google.

For users whose credit card and shipping information is stored with Google, which declined to say how many that is, the company would fill out that information to speed up checking out. Google said it wants to make shoppers more comfortable buying from retailers that they may not be familiar with by serving as a middleman that guarantees a consistent return policy and customer service.

Google also said it plans to introduce Discovery ads in YouTube, its Discover news feed, which appears beneath the search field in the Google app and mobile website, and Gmail later this year. The goal is to target audiences across different Google properties using what Google knows about users based on their online searches, the videos they watch on YouTube, the websites they browse and the apps they download.

“We’re making more of Google shoppable,” said Brad Bender, vice president of product management for the company’s ads division.

Google has made other efforts to slow Amazon in e-commerce, with little success. It started a shopping service in 2013, initially offering free same-day delivery before scrapping it. It also tried grocery delivery but gave up on that, too.

More recently, Google spent several years building its Google Express, featuring more than 1,000 retailers, including Best Buy, Costco and Target. As part of its new shopping push, Google said it will create a shopping home page that is personalized for users.

Google is adding new advertising and shopping services as it tries to quell concerns that its revenue growth has started to slow.

Last month, Google’s parent company, Alphabet, announced quarterly results that fell short of Wall Street expectations, dragging down its share price. One concern raised by analysts was that ads on sites like Google and YouTube had grown 39%, below the increases of 50% to 60% in recent quarters.

Even as Amazon has become a giant in online sales, only recently has it had an advertising awakening. Many analysts see advertising as a rising third pillar of the business, along with the company’s retail sales and cloud computing services. In an analysis released Tuesday, Morgan Stanley estimated that Amazon’s ad business would be valued at $85 billion on Wall Street.

The company has been building more tools for brands to place ads on and off its website, and it has added more space for ads when people search for products.

People may turn to Google to research their interests, but “Amazon is about buying actual goods,” said Brian Wieser, who analyzes media for GroupM, which directs more than $48 billion in ads each year on behalf of clients. “You are actually doing, not just intending to do, which is why it’s viewed as being so much more useful.”

The core of Amazon’s ad offerings are “sponsored product” listings, which direct shoppers to specific items based on their searches. The top of most search pages also now have a rectangular banner ad that points shoppers to a company’s page or to particular items.

Google’s latest move lets the company sell ads and services that are more closely tied to actual transactions, which they can charge more for.

Kaziukenas said that for now, Google’s plans are “not a risk at all” for Amazon. The reason, he said, is that Amazon has a large advantage over other retailers after more than a decade of building the infrastructure to ship items quickly and reliably, while Google is depending on merchants to fulfill orders on their own.

“Google historically has tried to not do things in the physical world,” Kaziukenas said. “Obviously for them that has been very profitable.”


Daisuke Wakabayashi and Karen Weise are New York Times writers.


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