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Glenwood Springs, CO, June 18, 2013 –(PR.com)– Ignitor Digital, an online marketing agency dedicated to small and very small business is pleased to announce the launch of their website, IgnitorDigital.com. With that launch comes the official announcement of the partnership between longtime-colleagues and SEO experts Mary Bowling and Carrie Hill.

Born from the obvious need for trustworthy small-budget online marketing services, Mary Bowling and Carrie Hill have teamed up to offer focused SEO, Local Website Marketing, Social Media and Email Marketing help to small businesses around the country and abroad.

After spending years together in an agency setting, and a few years pursuing separate projects – the market and the demand aligned in a way that it made perfect sense to combine talents into an agency with a specific purpose. Ignitor’s introductory product, the Boost Online Marketing Audit, is designed to give the small business website owner fast and actionable advice at a low price point of just $250.

Small and very small businesses are struggling to get help with online marketing. Limited budgets make them a difficult fit for a mid-to-large-size agency. Igntior is committed to serving their target market for the long-term. The business plan is to serve, and continue to serve the small business owner.

“The smaller the business, the more help it needs with its Internet marketing. But little businesses, especially those just getting started have little budgets, so they have a very hard time getting the assistance they need.” Says Ignitor co-founder, Mary Bowling. “Carrie and I are focused on quickly providing them with meaningful improvements in their online ROI at a price they can afford.”

Beyond providing services directly to small businesses – Ignitor is dedicated to becoming a trusted referral source for agencies looking to send small leads to a solid and trusted team. As products develop, white-labeling for agencies will become available.

About Ignitor Digital

Founded in 2013 by long-time collaborators and trusted SEO experts Mary Bowling and Carrie Hill, Ignitor Digital was developed to serve small and very small businesses looking for trustworthy and effective online marketing help. Visit their website for more information at IgnitorDigital.com or follow them on Facebook or Twitter.

VishSoft Solutions® has announced their best and affordable special packages related to Internet Marketing for their loyal customers and in Internet Marketing services VishSoft Solutions listed many services which is helpful for promoting any business online for getting exposure for different types of businesses their broad services includes services as listed are SEO Copy writing, Organic Search Engine Optimization, Local Business Optimization, Social Media Optimization to different social networks for better brand promotion, PPC Campaign Management, Online Positioning, Link Building, Submissions of Press Release/Article Marketing, Affiliate Marketing, Email and Banner Campaigns Marketing, Brochure Creation, Google Penguin and Panda Recovery Services and many more services with better, effective and guaranteed results in SEO, SMO, SERP and SEM Services with just under $150 – $170.

According to Vishal Sharma, CEO at VishSoft Solutions, he says every business now needs a better visibility over the internet and all major search engines because now every people firstly go to search engine like Google for searching anything for their daily needs and if your business website is not in Top 10 or 20 results so it means you are losing your business at daily basis but through internet presence and visibility your business get exposure to showcase your business products and services direct to your clients. So it’s important that your business has to be a brand visibility as there is so much competition out there.

VishSoft Solutions have been ranked as one of the top companies in India who provides best (vishsoftsolutions.com)SEO Guaranteed Results and has been rated the Top 5 companies in India and are the best SEO services provider company for small business around the world.

VishSoft Solutions continuously grow each day with their loyal customers not only from India but also from Australia, USA, Canada, Atlanta, Singapore and providing great results to achieve their clients’ goals. Company also contributes to supporting different types of companies to providing better visibility by providing free seminars for sharing and understands what the new technology holds for their business growth.

About VishSoft Solutions

VishSoft Solutions (vishsoftsolutions.com) is an SEO Services Provider Company based in Faridabad, New Delhi, India offers the best SEO Guaranteed Results to provide business a new era for providing online presence with a professional SEO expert team for their needs.

They provide various online services with experienced and high qualified professional staff team members who will provide effective and better results with smarter ways in Search Engine and Search Media Optimization.

VishSoft Solutions handle both offshore and onshore projects, and has clients from across US, India, U.K. and Australia in various limitless ranging from home based solutions to educational to consumer products.

In this day and age it’s more important than ever to stay current and up to date in order to stay one step ahead of your competition. With the advantages small business owners now have thanks to the internet we are seeing more and more individuals or home based businesses competing against much larger and established brick and mortar businesses.

It’s a good idea to set aside some time each day toward furthering our current skillsets and working knowledge we have about our industry. There is always something to learn, and it’s doubtful that will ever change.

Below are a few methods you can use to keep your marketing education moving forward and that will help grow your site’s traffic as well!

Internet Marketing Educational Tools

Your Peers – You have to remember you’re likely not the first to attempt this road, and you’re also not likely to be alone on it. Reach out and connect with your fellow bloggers and marketers to see what projects they have in the works, or what information they are sharing on their websites. Take the time to leave comments or ask (or answer) questions in order to further develop those relationships as well as to provide an additional small source of traffic.

Industry Seminars – Connecting IRL (in real life) is much more powerful than virtually and can often lead to some great connections, and perhaps even some joint ventures down the road. Get out of your comfort zone and make a point of interacting with as many other professionals within your industry as you can and be sure to follow up with them when the event is over to solidify the relationship. Perhaps offer to help them out in some way.

Business Courses – Business courses are a great way to get the best insider tips from people. They often reserve the very best tricks they are using to grow and profit, but when they release a product these tips and tricks are often included. Try limiting your course purchases to those marketers who’ve already achieved the level of success you’d like to achieve. While these can be expensive (I have some that were $5,000) they can shorten the learning curve in business for you immensely.

Webinars – There are some highly talented individuals out there putting together high quality webinars that are chock filled with valuable content as well as experts within your industry. If you find someone who motivates you, try getting on their list in order to find out when and where they’ll be talking or participating in these online events so you can register, and attend.

Books – One thing I started doing in recent years was committing to purchasing (and reading) two business books each month. I’m investing in my growth, and staying up to date with a wide range of topics that I might not otherwise have the time or means to invest in. If you don’t wish to purchase there is always the library which is one of the best resources a city has to offer you.

These are just a few of the many ways you can continue the educational growth you’ll want in order to keep making progress within your business. Often times the best education comes from necessity in order to solve a current problem. Another is by passing on that knowledge as a teacher or mentor does. Rather than continually consuming information and knowledge try sharing some of it in the form of blog posts, emails, reports and such so that others benefit as well from what you’ve learnt!

This article originally appeared on PLR Internet Marketing and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.

Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, releases an expert opinion on a recent study that demonstrates how retailers that provide a seamless shopping experience, whether online or through a mobile device, can win loyalty and gain a competitive advantage that drives sales.

Toronto, Canada (PRWEB) June 12, 2013

Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, releases an expert opinion on a recent study that demonstrates how retailers that provide a seamless shopping experience, whether online or through a mobile device, can win loyalty and gain a competitive advantage that drives sales.

A recent poll that analyzed how top retailers operate across multiple sales channels found that half of consumers would like brands to integrate online, mobile, and in-store shopping channels. Regardless of how consumers look for products, 89% wanted the most convenient shopping experience possible. While 74% found online shopping to be easy, only 26% said the same for mobile shopping. (Source: Exolevel press release, “Exolevel Study Shows U.S. Consumers Want a Seamless Shopping Experience Across Store, Online and Mobile that Many Retailers are Struggling to Deliver,” June 4, 2013; http://www.prweb.com/releases/2013/6/prweb10789229.htm.)

Respondents also observed that they want to be treated the same no matter where they shop. Seventy-three percent expect a brand’s online pricing to be the same as it is in-store and 61% expect a retailer’s online promotions to be the same as its in-store promotions. However, only 16% offer the same prices online as they do in-store and 73% offer the same promotions online. On top of that, 88% said they looked online first before buying in-store and 73% said they browsed at least once in-store before buying online. Finally, the survey found that 43% of consumers plan to shop more online and 23% plan to shop more with their mobile phones in the future. (Source: Ibid)

“While this poll only looked at some of the top retailers, it’s fair to say that small- and medium-sized businesses could implement the same strategies. In fact, because of their size, it may be easier for smaller businesses to more readily realign their sites,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “For smaller businesses to drive traffic to their sites, increase brand loyalty, and increase sales, they need to ensure product and pricing consistency and an easy user experience.”

“Not only do consumers want to find the same product and services online as they can find in-store, they want the web sites to be easy to navigate and to be optimized for use across multiple platforms, like tablets and smartphones,” Reuter adds. “Even online, the customer is always right, and if online users can’t find the products they want at the right prices and read and navigate a site’s content with ease on their mobile screens, they’ll find a site where they can.”

To learn more about Numero Uno Web Solutions, and how it can help small- and medium-sized businesses develop content that is mobile friendly, visit the company’s web site at http://numerounoweb.com/sitescore/.

Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebshopping-experience/numerounoweb/prweb10825358.htm

Real Estate Guru Josh Caldwell with Finance Guru Loral Langemeier

“Marketing is all about getting your message out to anyone who might be a customer some day” Josh Caldwell of Zebulon

Pittsburgh, PA (PRWEB) June 12, 2013

Zebulon Tech was born out of necessity. The marketing success of Caldwell Holdings and the Western PA Real Estate Investors Association has led to Josh Caldwell receiving a mountain of requests for marketing assistance. At first the requests came from real estate investors who were able to witness the success of Caldwell Holdings as a competitor. Then as part of his duties as President of the Western PA Real Estate Investors Association, Josh Caldwell started to teach classes to other entrepreneurs about marketing, both online and off line.

Much of the early marketing success came from the vendors of the Western PA Investor’s Association. Josh Caldwell worked hard to promote the business interests of each vendor as part of the club’s vendor membership. This marketing effort took several forms. The idea was to market each business using the tricks of professional online marketers and at the same time avoiding the costly programs that created little or no return on investment. Essentially, this put Caldwell Holdings in a position to learn how to market in any industry, with almost no budget.

Marketing a diverse group of business’ lead to an accelerated learning curve, in which Josh Caldwell was obligated to learn how the mechanics of marketing worked. He spent time learning from marketing legend Dan Kennedy, and direct mail guru Ted Thomas, as well as online whiz kids. The broad based approach to learning allowed the companies affiliated with Caldwell Holdings to benefit from a broad range of most up-to-date marketing tricks.

The pre-launch step occurred over the past year when a number of small business owners contracted with Josh Caldwell to upgrade their marketing efforts. So far, Josh and his team have expanded the marketing efforts for companies in diverse fields of endeavor to include real estate, child care, construction, international security, law firm and a school safety company.

With each company and each industry there is a bit of a learning curve, where the company needs to learn about the individual market, but in the end, marketing is basically the same thing. The art of marketing involves getting a product or service to as many potential clients as possible in the most cost-effective manner.

Due to the unique circumstances of each marketing plan, Zebulon Technologies will be offering a unique pricing structure. Simply put, Zebulon offers a wide range of service that is 100% scalable to any size company or budget. Starting off with companies that are just starting and have no budget for marketing, Zebulon will only charge these companies a percentage of the sales revenue that the marketing efforts bring in. For a small business, sales equal survival, and marketing equals sales. Many entrepreneurs enter the market with no plan of how to reach customers at all. Zebulon can help.

With the internet, location and industry are largely irrelevant when it comes to marketing. Most of the battle is won or lost with the ability to drive internet traffic to a web site. The skills set that allowed the other Caldwell companies to dominate their sectors are easily transportable to other markets. The strategic use of video marketing, social media marketing, search engine optimization and other internet marketing tricks, can easily be applied to a wide range of industries. Nearly any small company that manufactures a product or provides a service can benefit from these types of strategic promotions.

Anyone interested in contacting the company should email founder Josh Caldwell at PittsburghREIA(at)aol(dot)com or call 412 761 7342

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Social media is a great vehicle to get your business’s name out into the world; it’s just a matter of finding the right path to travel down.

Bohemia, NY (PRWEB) June 11, 2013

On June 11, Internet marketing firm fishbat details the importance of social media when it comes to niche companies, as cited in a Mashable article.

According to an article published on May 16th on Mashable, only 2 million people in the United States own horses. This is less than 1 percent of the entire population. The article says selling products that are solely directed to horse owners will only reach a relatively small number of people.

For instance, Pamela Carr is the founder of a product called Alleva-Wave, which is an alternative pain relief device for horses. The article says her company does not have a real social media presence. Before Mashable wrote the article, Alleva-Wave didn’t even have a Facebook page.

Justin Maas, VP of Client Relations at Internet marketing firm fishbat, says having a social presence is essential for niche companies. It’s the best way to expand outreach. “Gaining fans or likes through a specifically targeted approach is great for niche companies,” says Maas. “By finding similarities with other associations or businesses, a super-niche company can use the other pages to advertise their product and draw people to their website through shares.”

However, Maas says it’s also important to make use of resources that these super-niche companies already have. For example, the article says Carr started a LinkedIn group some years ago that has recently grown to almost 2,000 members. Carr hopes to reach out to these users through weekly or monthly discussions about the best ways to use her product.

“Reaching out to people with similar interests is crucial to the success of a niche product,” Maas says. “Social media is a great vehicle to get your business’s name out into the world; it’s just a matter of finding the right path to travel down.”

fishbat, Inc. is an award-winning, full-service online marketing firm and social media agency. We’re branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.

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A Business Opportunity !

As a Marketing consultant, that’s what I see when I come across a local business that’s running despite the fact that its website isn’t producing results.

I get excited by the growth that could be achieved. I’ve seen firsthand how some businesses can increase sales by 50 or even 100% with better utilization of the internet.  Who wouldn’t want that for their company?

Yet many owners of brick and mortar businesses don’t understand the advantages of a website that gets traffic. They have a website up and running, so the job is done, right? Or maybe they’re not even sure that they need a website since they don’t plan to sell products or services online.

This line of thinking fails to seize on the wealth of ways that your website can better inform your business. The internet is all about data – real-time, quantified metrics – that is more accurate, more inexpensive, and more detailed than information acquired through traditional marketing strategies that were employed by major national brands in a pre-digital age.

All it takes is a business owner who is forward-thinking and open to taking advantage of this new opportunity.

The Top 4 Reasons Why You Should Improve Your Local Business’s Website

1. Focus Your Marketing 

The process of developing a website is similar to the brainstorming process that you might do when creating a business plan. It forces you to think about who your customers are and what needs they have. Doing keyword research and analyzing the competition is the first step towards finding better ways to communicate with your customers, both online and off.

2. Build Your Brand
Once you’ve defined your target keywords and identified customer segments, you can develop a better communication strategy based on their needs. Data segmentation allows you to further refine as you go.

For example, you’ll likely start out with a list of several dozen keywords, but you’ll find that just a handful are really attracting people to your website. You can delve deeper into those keywords, targeting your imagery and content to what your customers respond to. It takes some of the guesswork out of what people really want from your business.
3. Improve Your Conversion Rate
Your website can help you stay focused on producing results. Instead of just designing something that’s attractive, you can use your website as a tool to track results over time and   continually work to improve your conversion rate over a period of time. This puts the focus where it belongs: on your customers.

You can create metrics to measure conversions, whether that means filling out a form, making a purchase on the site, or going to the “contact us” page to find out how to visit your store. By analyzing the steps that people take, you can then modify everything from content (blogs, web copy) to imagery (photos, graphics) to navigation (menu bars and site architecture) to improve the conversion process. Then take it one step further and use the lessons you learned on the website in your brick and mortar location.

For example, I work with a bike store where we transferred a conversion concept that worked on the website into the store. Based on the keywords that brought people to the site and what content they looked at once they arrived, we laid out the store in a similar way that they were navigating the site. We re-designed the store away from a product-oriented layout to one that was user-oriented, divided into two main sections – performance and recreational usage.

The store doesn’t sell a single product online, yet the changes we’ve made based on using the internet has resulted in huge growth for the store.

4. Automate More of Your Sales Process
Think of your website as conveyor belt that moves people along the sales process until they make a purchase or buy your services. At each step of the way, people drop off. Using the data that your website gathers you can easily apply the doctrine of Six Sigma, identify and removing “problems.” You can constantly refine your process by looking at the behavioral data generated and changing your tactics.

This can help make results happen more frequently, taking more of those customers all the way down that conveyor belt to making a sale.

How much money is your business leaving on the table by not making your website work harder for you? You shouldn’t just build your local business website and walk away. Instead, you can continually use it to better inform your company, improve your practices, and measure your growth.

Drive traffic to your location with Location Traffic

This article originally appeared on Location Traffic Blog and has been republished with permission.

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