Jul 23

The Internet of (Passive) Things

IoT is not only about sensors, actuators, and connected thermostats. Manufacturers need to incorporate all bar-coded products into their plans.

As someone who suffers from celiac disease, I rely on all sorts of tricks to ensure I don’t accidently become “glutenized” (as my six-year-old calls it). One of those tools is an app on my iPhone that reads a barcode and then consults a database to determine whether or not the product in question is safe — meaning it does not contain gluten.

The effectiveness of this app relies on two things: the people who maintain the barcode database, and the reliability of the information provided by the manufacturer. While it’s not perfect because of the tenuous relationship between the two, the lag time involved in updating product information, and the confusion as to what constitutes “gluten-free” across the food industry, I generally listen to the app. If it indicates there might be gluten in a product, I don’t buy it. Period.

Now, many folks won’t consider this app and its backend process part of the Internet of Things. The products themselves are not in any way “connected” to the Internet or any mobile network, nor does the application communicate directly in any way with the products. I must manually scan the bar code to initiate communication between the app and its database (which lives somewhere “out there” on the Internet) to determine whether or not I should purchase a given product.

[IBM and Apple are hoping their partnerships with Epic will help them corner the mobile health app market. Read IBM-Apple Deal: Healthcare iOS Nirvana?]

But just because it’s not directly connected does not mean it’s not a part of the big picture. The fact is, it isn’t feasible to sensor- or Internet-enable everything. Food is clearly one of those categories that simply wouldn’t be cost effective or realistic to connect directly to the Internet of Things. But that doesn’t mean food — and other consumables — can’t participate via other directly connected “things.”

That may in fact be part of the reason barcodes are among the top technologies considered necessary to enable the IoT, according to a survey commissioned by Zebra Technologies and conducted by Forrester Consulting.

Barcodes, QR codes, or any kind of “code” imprinted on a product can certainly participate in the IoT, albeit in passive mode. That means they are not constantly active; they must be brought into the conversation through the use of some other connected device.

I call it passive tethering; you can call it what you will. Whatever the terminology, it’s important to realize that the IoT will not be comprised solely of active, always-on “things.” There will be hundreds of thousands of passively connected things that will ultimately change the way consumers act, make purchasing decisions, and go about their daily lives.

Producers that affix codes to products (that means, well, just about all of you) should consider that it is nigh impossible to prevent the participation of these products in the Internet of Things through mechanisms as described above, even if you wanted to. Third-party applications will find a way to leverage barcodes and other identifying data to provide value to consumers.

As previously noted, failure of applications upon which consumers (like me) will rely to provide relevant information about the product will result in a lost sale. That’s because in order to make the decision, the consumer has already picked up the product with the intention to purchase it — if certain conditions are met. Failure to ensure the consumer can access that conditional information means you lost the sale.

Ensuring consumers can access information from passively tagged products is far more difficult than providing links to actively participating products because you don’t control the third-party applications or things through which consumers will seek it. That means you’ve got to ensure that those third-party applications or things have easy access to the data.

That’s right, you’ve got to make that data accessible — probably through an API.

That may be costly, but consider not only the benefit to the consumer, but also to you, the producer. The right API design will ensure you have visibility into queries regarding your product and, if you design it right, their purchasing requirements. That’s valuable insight you can use to make marketing and production plans. It can help shape business decisions regarding whether or not a market exists for your product within a certain demographic or with specific health-related criteria.

The Internet of (Passive) Things is going to be just as influential and important to the future of business as its constantly connected counterpart. Ignore it at your peril.

InformationWeek’s new Must Reads is a compendium of our best recent coverage of the Internet of Things. Find out the way in which an aging workforce will drive progress on the Internet of Things, why the IoT isn’t as scary as some folks seem to think, how connected machines will change the supply chain, and more. (Free registration required.)

Lori MacVittie is a subject matter expert on cloud computing, cloud and application security, and application delivery and is responsible for education and evangelism across F5′s entire product suite. MacVittie has extensive development and technical architecture experience … View Full Bio

Permanent link to this article: http://homebiz2bizreview.com/the-internet-of-passive-things/

Jul 22

Web.com Invites Kansas City Area Small Business Owners to be Its VIP Guests …

    Web.com Invites Kansas City Area Small Business Owners to be Its VIP Guests at the Upcoming Midwest Classic Golf Tournament

    Web.com to Host Exclusive VIP Event for Kansas City Area Small Businesses

    JACKSONVILLE, Fla., July 21, 2014 (GLOBE NEWSWIRE) — Web.com, a leading provider of Internet services and online marketing solutions for small businesses, invites greater Kansas City area small business owners to join as VIP guests at the upcoming Web.com Tour Midwest Classic. This exclusive VIP event will take place on Friday, July 25, 2014, at the Nicklaus Golf Club at LionsGate in Overland Park, Kansas. Web.com will provide local small business owners free tickets to attend the event with full access to the private Web.com VIP hospitality area. Through Web.com’s agreement with the PGA TOUR and as umbrella sponsor of the Web.com Tour, Web.com has developed a series of events to benefit small business owners in communities across the country.

    “In the greater Kansas City area, entrepreneurs and small businesses drive the growth of our local economy and are essential to our area’s overall success,” said Kelly Eddy, tournament director for the Midwest Classic. “Staying competitive in today’s ever-changing business environment is very important to small business owners and they must find better ways to drive the success of their enterprises. With the help of our corporate partners, such as Web.com, the PGA TOUR is pleased to help small business owners continue to grow and prosper.”

    This VIP event for small business owners includes:

       -- Two tournament passes for admission 
     
       -- Exclusive VIP hospitality area 
     
       -- An exclusive opportunity to meet and greet Web.com Tour players 
     
       -- Free optional online consulting from Web.com Ambassadors to help optimize 
          the small business website, Facebook Page or online marketing efforts 
     
       -- Food, beverages, contests, networking and more 

    “As part of the Web.com commitment to give back to the communities we serve, we are pleased to offer this exclusive VIP event focusing on celebrating the efforts put forth by the country’s small business owners, ” said Michael Young, vice president for Small Business Summits at Web.com. “Every day, Web.com helps millions of small business owners address the challenges of successfully competing online to help their businesses grow.”

    Event Details:

       -- Where: Nicklaus Golf Club at LionsGate, 14225 Dearborn St., Overland Park, 
          KS 
     
       -- When: Friday, July 25, open from 10:00 a.m. to 6:00 p.m. 
     
       -- Cost: Attendance is free, but advanced registration is required at 
          smallbusinesssummit.web.com. 
     
       -- Social media: @webdotcom and #SmallBizSummit 

    For more information, contact smallbusinesssummit@web.com or call 800-862-8718.

    About Web.com

    Web.com Group, Inc. (Nasdaq:WWWW) provides a full range of Internet services to small businesses to help them compete and succeed online. Web.com meets the needs of small businesses anywhere along their lifecycle with affordable, subscription-based solutions including domains, hosting, website design and management, search engine optimization, online marketing campaigns, local sales leads, social media, mobile products and eCommerce solutions. For more information, please visit www.web.com; follow Web.com on Twitter @webdotcom or on Facebook at www.facebook.com/web.com. For additional online marketing resources and small business networking, please visit forum.web.com.

    About the Web.com Tour

    Founded (1990), owned and operated by the PGA TOUR, the Web.Com Tour continues to identify those players who are ready to compete and win on golf’s biggest stage. In an historic 2013 season, the Web.com Tour became the path to the PGA TOUR with all 50 available PGA TOUR cards coming through the Web.com Tour and the season culminating at the four-event Web.com Tour Finals. Web.com became the Tour’s umbrella sponsor on June 27, 2012. A 10-year agreement (through 2021) is in place. The Tour enters its 25th year of competition in 2014. Three out of four PGA TOUR members are Web.com Tour alumni. Tour alumni have won 371 PGA TOUR titles, including 18 majors and five PLAYERS Championships. The PGA TOUR, through the efforts of its three tours and their tournaments, sponsors, players and volunteers, supports over 3,000 local charities and is closing in on $2.0 billion in charitable giving. To learn more about the PGA TOUR and Web.com Tour and to follow the season-long quest for a PGA TOUR card, visit PGATOUR.COM, Twitter, Facebook and Instagram.

    Note to Editors: Web.com is a registered trademark of Web.com Group, Inc.

    CONTACT: Elaine Steinfeld 
             Golin for Web.com 
             972.341.2585 
             esteinfeld@golinharris.com 

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    Jul 21

    Four Success Strategies From Failed Business Models

    If those who do not know history are destined to repeat it, then businesses who haven’t examined this decade’s failed business models are preparing to follow their example. 3-D printing is the next disruptive technology, and the coming tsunami will wipe out just as many currently viable companies. What might recently failed industry giants have to teach start-ups, small businesses, and developing industries? These Companies Lost the Last Revolution, Yours Can Win In the Next.

    This week I’ll end with a question, a call to action, for my readers. Let’s continue the conversation in the comments below. Do you agree that competing with democratized production will be next round of challenges facing producers and products? Is your business facing this or a similar challenge? What opportunities does this new view of business present? Who will be the next revolution’s victims and champions?

    Here’s how to steer your business toward the winning models:

    1. Anticipate Changing Expectations

    Perhaps the tell-tale failure of our time is Blockbuster Video. Between 2002 and 2010, when alternative methods of delivering content to viewers began out-competing Blockbuster’s  pricey storefronts. Despite prime real estate holdings (some 6,000 stores) and 87 million customers, Blockbuster was unable to compete with mail-delivered rentals,  and briefly launched a competitor service to kiosk vending rival Redbox. Illegal downloading and semi-legal streaming sites were boosted by increases in bandwidth, making high quality internet viewing possible and revolutionizing the market yet again.  Now Netflix and YouTube together account for fully half of North American internet traffic during peak hours.

    An often-overlooked cause of Blockbuster’s fall: recommendation engines built by Amazon, OnDemand, and Netflix provided more enjoyable browsing and selection experience than even Blockbuster’s glossy, well-lit “New Releases” shelves.  The word-of-mouth and selection processes had moved to web spaces: it was foolish even to drive as far as a kiosk when the selection was made online. Consumers preferred to browse digitally and access content instantly.  This kind of misalignment between customer desires and the value proposition or product offered by a company is a common reason that even previously successful business models fail. When Blockbuster’s business model couldn’t adapt to the changing expectations of customers, customers found alternatives that met their needs better.

    2. Embrace – Don’t Fight – New Technologies

    Illegal downloading is often blamed for the demise of the traditional “music industry,” including huge record labels and brick-and-mortar record stores. But Napster and Limewire were symptoms, not causes, of the music industry’s essential problem: the intellectual property necessary to produce a record couldn’t be attached to a physical item that needed to be purchased. When music came unmoored from physical media, it became data: ultimately fluid, uncontrollable, and nearly inevitably, eventually free.

    Some in the industry have embraced the elimination of the middle man by asking fans to directly support one or more stages of development, production, distribution, and marketing.  Recording artist and visual media experimenter Amanda Palmer launched a Kickstarter campaign in 2012, hoping to raise $100,000 (the Kickstarter maximum) to promote and tour her new album. She received nearly 25,000 individual pledges, and raised a staggering $1.2 million. She replaced the corporate label model of promotion with digital tools, an innovative spirit, and the power of a community of consumers who valued her contributions more than supporting the medium that delivered it.

    This occured in the same year in which record executives begged Congress to limit Internet usage to prevent file sharing, claiming that people were no longer willing to pay for music. It may be increasingly true that music has become a service, rather than a product. We may not be willing to pay to listen to music, perhaps because free access is common and because content devices are ubiquitous, always on and always on us. But we are eager to sponsor its creation (KickStarter, Indiegogo, twenty other fan-funding platforms), willing to pay for excellent curation and superior access to music (Pandora One, Spotify), and pay for special access and connection to artists themselves (lives shows, rewards, VIP status, backstage passes,  newsletters, membership) all via digital tools. We will subsidize the production of an incredible thing, even if once made, we expect to own a copy of that thing for free.

    3. Expand your View of “Human Resources”

    Just as Amanda Palmer crowd sourced the funding of her project, the improvement and expansion of a desirable, accessible platform or product can be crowdsourced.  Blackberry and RIM have lost market share not because they have failed to create a desirable physical product, but because its rival Apple leveraged an incredible asset that Blackberry ignored: a network of developers.  Anyone could design and upload an app, and Apple would run quality assurance, make the app available, and handle payments. Opening up application development outsourced innovation to more developers than Apple could ever have afforded to employ, and ensured a steady stream of desirable new content.  Transparent revenue-sharing and a few early app millionaires recruited incredible talent at negligible expense. Blackberry’s restricted development community couldn’t hope to innovate fast enough to compete, and the iPhone entered a positive feedback loop of accruing customers, innovators, content, and profitable market share. Consumers became producers, with Apple facilitating (and profiting from) the explosive growth.

    4. Accept the Challenge

    It’s easy to reflect now on the fall of record companies, Blackberry, and Blockbuster, and to think, “They should have seen that change coming.” We can see easily how obtaining music, books, movies, and television content became disconnected from purchasing a physical object, and reason that the long-standing business models would have to completely change or die out.

    But the reason revolutions overtake us is because we don’t see them coming.

    Or can we? A new wave of business models collapses are just ahead.  Today, anyone with a simple, inexpensive device like a laser scanner can capture the geometry of any object quite quickly and accurately. Armed with those plans, a 3-D printer can quickly replicate the original. The ripped CDs and digitized books of the last decade have become ripped products, as the means of reproduction of physical goods becomes as widely distributed as the reproduction of intellectual goods have become. We are poised on the edge of the same positive feedback loop that launched the application market: the more accessible it becomes, the more popular it will become, and so on.

    Permanent link to this article: http://homebiz2bizreview.com/four-success-strategies-from-failed-business-models/

    Jul 20

    Digital marketing company finds new home in St. Cloud

    One of the latest additions to the Fifth Avenue Live! development in downtown St. Cloud is digital marketing company LiveEdit.

    Launched in 2003 in Waite Park, the business originally was called Smart Site. More than 10 years later, it finally has one of its own, according to company leadership.

    The business outgrew offices in the Legacy Park Professional Building.

    “When I came on board, we had two people,” said Gene Schreder, who joined the company as a managing partner in 2006 and is now its president. “Now we’ve got 53 employees. We were outgrowing the space where we were. It wasn’t a bad location, because W3i (now NativeX) started there.”

    Form, function

    In an industry that depends on creativity, LiveEdit was looking for a larger place with character. This spring, the company moved to 117 Fifth Ave., taking over 1½ floors of the former Benson Bros. grocery store building, which is more than 115 years old, as well as half of what was the Davidson Opera House next door.

    From the outside, you might be challenged to guess what is behind the facade. Once you pass through, however, it’s clear you’re caught between early St. Cloud history and what the future might resemble.

    Schreder does some of his work from a sidewalk-level conference room, where the only furniture is a ping-pong table surrounded by plastic office chairs. On one wall, the restored brick exterior of the grocery building features a Battle Ax Plug Tobacco ad that dates to 1892.

    “We believe there’s a new way of doing things,” said Schreder, enumerating his points on one hand. “That is to be creative, embrace change and foster an environment of innovation. That has something to do with the bricks where you’re at. If you look at the offices as they were designed in the 1990s, we all had these silos where no one was talking to each other. For us, whether it’s sales or project managers or marketing or development, we encourage people to socialize with each other. We find they’ll come up with solutions to problems far better than if we scheduled time for interaction.”

    At LiveEdit, that means some problems are worked through during a game of table tennis. Up a few steps from the conference room, a break area has couches and a kitchenette.

    A few steps away are the first of dozens of open work stations. Many of the employees are young professionals, some carrying on phone conversations with clients. To counteract any distraction from the open environment, they use noise-canceling headsets originally designed for use in Apache helicopters and adopted by runners on the floor of the New York Stock Exchange. Top managers work alongside entry-level employees.

    Director of Sales Alyssa Schreder has been with the company for more than five years and moved into her current position about two years ago.

    “This place really has the feel of a website company,” she said. “We’re not isolated. Everyone is involved and we interact a lot. That makes it a more enjoyable work environment and it’s nice being downtown, too. There’s an energy here we didn’t have before.”

    The company has an office in Plymouth, where its engineers work. Gene Schreder, who is married to Alyssa, characterized that space as having “an industrial grunge” look — an aura somewhat recreated on Fifth Avenue.

    LiveEdit Chief Financial Officer Jason Carlson and his wife, Tina, who are owners of the business, worked with Boser Construction on the remodeling project. They eliminated a drop ceiling and three and sometimes four layers from the walls and flooring to get to original material. The result is sanded concrete and hardwood floors, high open-truss ceilings and even stained-glass windows above a large second-floor gathering space that can be used for meetings of all sizes and is used for employee yoga classes once a week. A kitchen, coffee bar and bathrooms separate it from more office spaces.

    The digital marketing company recently moved into a new space in downtown St. Cloud

    Business of engagement

    LiveEdit uses online tools and drag-and-drop content management to help small and medium-sized organizations engage with their targets. Eric Brown, an entrepreneur who has since moved to Colorado, founded the company and remains its chief executive officer.

    With LiveEdit’s help, users manage Web and mobile sites, blogs, email marketing, e-commerce stores and catalogs and more. The company’s recent growth has been related to the development of its Aurora digital marketing platform. The cloud-based platform allows users to access their content from any Internet-connected computer in the world. And its customers, which number between 4,000 and 5,000, come from all over — India, Dubai and Australia — and wind up communicating with someone in St. Cloud.

    LiveEdit works primarily to augment business management software for two groups of users. The first are businesses in the health, wellness, beauty, salon and spa industry. The second includes member management software for chambers of commerce. Schreder said the company is considering opportunities to branch out into the dental and printing industries.

    “We’re currently courting a $4 billion company that would triple our business if they come aboard,” he said.

    LiveEdit services include software and marketing. Software fees can range from $299 to more than $10,000, depending on the scale of the setup, Schreder said. Marketing fees range from $29 to $600 a month depending on the level of service. He said attrition rates have been less than 5 percent.

    To keep that growth going, LiveEdit needs a link to burgeoning talent. That’s why it moved to Fifth Avenue, within blocks of St. Cloud State University. It has implemented an internship program for area college students, some of whom have gone on to take full-time positions.

    “The impediments to growth are access to financial capital and access to human capital,” Schreder said. “With our ownership, we have access to financial capital. But in St. Cloud, with its low unemployment rate, we felt we needed to create a pipeline to talent instead of scouring for it later. If we can get people to intern for us while they’re still in school, then when we know they’re graduating we can say, ‘So, do you want to work full-time?’ It helps us make the connection being downtown and in this environment we’ve created.”

    Got a Bright Idea?

    If you or someone you know is doing something innovative, creative or unique in Central Minnesota business, let us know and it could be featured here. Call Times Business Reporter Kevin Allenspach at 255-8745 or email kallenspach@stcloudtimes.com and let us know your Bright Idea.

    Follow Kevin Allenspach on Twitter @KevinAllenspach.

    Permanent link to this article: http://homebiz2bizreview.com/digital-marketing-company-finds-new-home-in-st-cloud/

    Jul 19

    New starting an online business Website Launches with Key Information for …

     
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    New website with up-to-date information on starting an online business has been launched by Small Business Navigator Inc.. The company is encouraging visitors to visit the site to leave feedback for future improvements and updates.

    Thumbnail for 54635

    Moncton, Canada – July 17, 2014

    /PressCable/ — internet marketers interested in starting an online business will find relevant and useful information on the new recently launched Small Business Navigator Inc. website. This new website launch takes into account several most requested features including affiliate marketing, product launching, list building and traffic sources. learn how to start an online business with no money, and get bonus training on using photo software.

    Small Business Navigator Inc. has invested considerable time and effort to ensure an enjoyable user experience while providing timely and relevant information on starting an online business. Additional updates and new features can be expected in the future. Interested parties can view the website at http://how-to-start-an-online-business.abusiness.ca/.

    Founder John Whiteley described the new website in this way:
    “There has been a lot of positive feedback surrounding http://how-to-start-an-online-business.abusiness.ca/ and the information that it provides. Small Business Navigator Inc. is committed to making continual improvements and adjustments so that all individuals who are interested in internet marketing have access to the latest information on starting an online business. It is the goal of Small Business Navigator Inc. to become the leading resource for reliable information on issues impacting new business startup including online businesses forinternet marketers.”

    Small Business Navigator Inc. welcomes new and old website visitors alike to take a look at the new features available, and to submit feedback for the next round of updates.

    One of the most frequent questions asked; “is it possible to make money online”? The answer is yes providing one acquires sufficient information and skills needed to be successful with an online business. This new training site by Small Business Navigator provides step by step instructions so that a newbie can learn the fundamentals and be ready to launch their own new product on the internet.

    Business coaching is also available to the users of this new online tutorial website in order to further the chances of success in a new business venture.

    Website: http://how-to-start-an-online-business.abusiness.ca/

    ReleaseID: 54635

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    Permanent link to this article: http://homebiz2bizreview.com/new-starting-an-online-business-website-launches-with-key-information-for/

    Jul 18

    Will Online Marketing Work for Your Business?

    This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet marketing campaign.

    When is Internet Marketing Worthwhile?

    In general, the answer to this question is always but the answer is much more involved. Sure, Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example, you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile. So, perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works.

    What is your target audience?

    Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. One of the most basic principles of marketing is to make sure that you reach your target audience. This is so important because your target audience is composed of the people who are most likely going to be interested in purchasing your products or services. It is much easier to sell your products or services to those who already have an interest in the products and services you have to offer than it is to convince those who are not interested in your products or services at all. As an example, consider a business that sells fishing rods. You will want to market your products to those who enjoy fishing either competitively or as a leisure activity because, with this audience, you are likely to find people who may be interested in purchasing a new fishing rod. It would make sense to place an advertisement for your business on a website selling bait and tackle or a website that organizes fishing trips in exotic locations. Conversely, it would not make sense to place your advertisement on a website selling telescopes because you are not likely to reach a large target audience there. There may be some stargazers with an interest in fishing but your advertising dollars and efforts would be better spent placing advertisements with websites more closely related to your business.

    Analyze your competition

    Conducting a competitor analysis can do a great deal to help you determine whether you should invest in an Internet marketing campaign for your business. This step is very important because it will give you a good indication if you should even begin marketing your business on the Internet. Hiring a firm that specializes in Internet marketing is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine that your business can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your business online.

    Again, seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in the industry of Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.

    Related Resources from B2C
    » Free Webcast: How To Create Killer Marketing Content

    Optimize your online marketing

    The potential for success with an Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and using affiliates to promote your website.

    Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users value these results and are not likely to seek out websites that do not rank well with search engines. Conversely, high-ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

    There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

    The prominence of keywords should also be considered. This includes how close the keywords are placed relative to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means that there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keywords into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

    Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites that direct users to your website. These links are important in an Internet marketing campaign. First of all, many search engines factor inbound links into their ranking algorithms, which means that inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means that you can gain traffic directly from these links.

    Do not spam

    When it comes to Internet advertising, there is a fine line between great advertising and spam. Some business owners get carried away trying to get as much exposure as possible and can sometimes go overboard and wind up posting what is considered spam. Internet users who see your advertisement in a couple of key locations will likely notice the advertisement and may be compelled to visit your website immediately or may keep your website in mind for future use. However, Internet users who see your advertisement everywhere they look are likely to view your advertisement as spam. This can be harmful because they are not likely to visit your website because they expect it to not be worthwhile.

    Conclusion

    In any Internet marketing campaign, it is important to carefully monitor the results of your marketing efforts and to make changes to your campaign as necessary. This is important because you want to make sure that your marketing efforts are paying off and the best way to do that is to evaluate the results of your advertising carefully. One way to do this is to place special coding in each one of your advertisements so that you will know which advertisements are generating business for you and which ones are not. You can use this information to decide whether you should modify the ineffective website or stop running those advertisements. If you decide to modify them, you will want to continue to monitor the results to determine whether or not the changes made the advertisements more effective.

    This article originally appeared on CompuKol Connection » Blog and has been republished with permission.

    Find out how to syndicate your content with Business 2 Community.

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    Permanent link to this article: http://homebiz2bizreview.com/will-online-marketing-work-for-your-business/

    Jul 17

    Elite Marketing Pro Guides Online Marketers to Success Says Internet Marketing …

    Brooklyn, NY – July 16, 2014 /MM-PressAdvantage/ —

    Online marketing expert David Lelong gives a positive review of Elite Marketing Pro, a lead generation system that aids online marketers in jump starting their businesses and increasing sales numbers.

    Internet entrepreneur Tim Erway created Elite Marketing Pro as an extension to network marketers’ staple funded proposal system, Magnetic Sponsoring. Elite Marketing Pro features several products designed for entrepreneurial success. They include Pro Blog Academy, Black Belt Recruiting, the Copywriter’s Guild, Ultimate Sales Funnel, MLM (Multi-Level Marketing) Traffic Formula II, Irresistible Info-Marketing Blueprint, Magnetic Sponsoring, Building On A Budget and What’s Working Now.

    “There is a ton of lead generating tools right at your disposal – all of which give you the ability to offer prospects high quality products that can earn commissions over and over again,” Lelong writes in his review. “Compared to other online training products that are not integrated, with Elite Marketing Pro, you get access to proven capture pages and sales funnels that convert well and will help you acquire new leads and customers for your business.”

    Among Elite Marketing Pro’s products, Lelong says he loves the low cost and high value products that help offset advertising costs, the system’s maximum commission structure of 100 percent, and thorough, clear lead generation training.

    Lelong writes there was hardly anything he disliked about Elite Marketing Pro. He will keep his web visitors informed about the Elite Marketing Pro’s products as he uses them, but he has yet to discover any dissatisfaction with the system. Overall, Elite Marketing Pro is a proven hit with other Internet entrepreneurs.

    “There are already many success stories from people getting results online using Elite Marketing Pro,” Lelong writes. “It’s a proven system and combined with the information you can get from the Magnetic Sponsoring training, you will be equipped to get leads, make commissions, and build your business 100% online.”

    Lelong encourages Internet business owners who have not used Elite Marketing Pro to take advantage of it as a pathway to success.

    “Don’t hesitate trying to figure whether you should get Elite Marketing Pro. The tools and training work – you just have to take action and follow the process that’s already been created for you.”

    To read the full Elite Marketing Pro review, visit http://davidlelong.com/elite-marketing-pro-review/.

    About David Lelong

    David Lelong is an Internet marketing expert who runs his own website http://davidlelong.com as a way to share his decade’s worth of online marketing experience. He grew his online marketing business to six-figures two years after launch, but saw that some people were still struggling to make stable online income. As a result, Lelong shares his expertise in online product creation, list building and driving online traffic to local businesses and individuals who need help getting results in their businesses.

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    Jul 16

    Protecting And Promoting Your Business’s Online Presence

    In years past, business executives were cautioned “be careful what you write.” The acid test was to never write anything you would be embarrassed to have your mother read in the local paper. Then it was “be careful what you say on the phone.” Forty years ago the public was incensed over the 18½ minute gap in President Nixon’s secret recordings in the White House. More recently, the publication of a recorded phone call caused Donald Sterling the loss of control of his business. 

    Now the big concern is “be careful what you post.” Businesses are coming to understand that what goes on the web stays on the web. Companies need to have a proactive strategy for their internet policy and preempt the damage that can occur from a digital miscue. Every company has its own concerns with its web presence, social media approach and overall internet policy. However, few of these issues are unique, and we can learn from the lessons of other companies. 

    Reputation 

    Many retailers live and die by product reviews. I download a lot of books through Amazon, in part because but I can instantly scan the reviews – good and bad – about the book I’m interested in.  The challenge is that it is not always easy to know if a review is legitimate. For example, the Federal Trade Commission has received more than 2,046 complaints about Yelp from 2008 through March 4 of this year. These complaints often deal with small businesses who feel they received an unfair or fraudulent review. If you have a business that is frequently reviewed on websites, you should proactively set up a system for capturing and assessing these reviews. It’s important to know where your business is being reviewed, what is being said and how you can seek recourse if you feel your products and services are being unfairly maligned.

    Marketing

    We are all familiar with how businesses are marketing to and through the internet. Have you, however, driven your company’s internet marketing strategy down to your workforce? Does your social media policy not only cover what is not allowed by employees, but also what is encouraged? You might suggest employees send birthday greetings to clients when the client’s birthday appears on LinkedIn. Or, you could allow employees to post positive reviews on Angie’s List when they have a good interaction with an outside provider for the company. When a positive tweet is posted about your company, have you researched the firm or individual making the tweet? Perhaps you can reciprocate. All of these are ideas to market through the web, but it is key to have a flexible policy for managing these techniques. The web has a very long memory. 

    Privacy 

    The security breach at the big retailer, Target involves more than security. It also involves privacy. Does your firm’s internet strategy not only address risks to your operation’s security, but also threats to your customers’ privacy? The European Union’s highest court ruled last month that individuals can ask Google, Bing, Yahoo or any other major search engines to remove links that come up when their name is searched. You might proactively consider a way to make sure that your customer’s data is not only protected, but also scrubbed when appropriate. A business should not only protect customer data from being accessed by criminals, but also assure the information doesn’t get posted in a way that others can misuse it. The golden rule applies in a digital era as well. 

    Liability

    There are now digital analogues to the “world’s dumbest criminals” stories. You may have heard tales of car thieves posting pictures of their conquests on Facebook, only to have the authorities use this as a means to arrest them. The web as a smoking gun applies to businesses as well. Consider this: the IRS is proactively using the internet to look for tax cheaters. The IRS may have fewer auditors these days, but they have robots with an online presence. NPR reports that the Feds do some serious data mining on the web, looking for signs of or evidence against tax dodgers. The IRS is obviously not revealing their search methodology, but it’s not hard to imagine them looking for posts that reveal wealth or income that has gone unreported. If there is already a suspicion of tax evasion, the government can use postings of cars and yachts as indicators for further investigation. In the business context, IRS data mining may reveal transactions, activities and other indicators that create a file against the company in question. The lesson is to, within the limits of the law, examine your company’s privacy settings and make sure you’re not posting information you don’t want the government to see. 

     The World Wide Web was launched 25 years ago. Twenty years ago, one of the first known web purchases took place: a pepperoni pizza with mushrooms and extra cheese from Pizza Hut. And 10 years ago, Harvard student Mark Zuckerberg launched thefacebook.com. The internet is not new, and neither should be a business’s attention to what it is publishing digitally. Perhaps the new mantra should be “never post anything you would be embarrassed to have your mother read online.”

    Permanent link to this article: http://homebiz2bizreview.com/protecting-and-promoting-your-businesss-online-presence/

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