Jul 18

Does your business need a website? A guide for startups

The average business owner spends around 8 percent of their gross annual revenue on marketing and advertising. The main thing you should be concerned with when it comes to your marketing efforts is ensuring your money is being well invested. If you are not trying to create an online presence for your brand, now is the time to make a change.

Having a functional and appealing website is vital for any growing small business. While a new website will be costly, it is definitely a great investment.

The following are some of the reasons you need a website for your small business.

You Need a Website Because It Provides Social Proof

Modern consumers use the Internet to research a business before using the products or services they offer. Usually, a consumer will look online to find reviews a business has received from past customers. If you have lots of positive reviews, putting them on your website is a great way to provide social proof to potential customers.

With these reviews on the homepage of your website, proving the legitimacy of your business to potential customers will be easy. The main goal you should have with a business website is filling it with useful information. Telling consumers your story and showing them how you deliver on promises is vital to the long-term success of a business.

Creating a Competitive Edge

One of the main things you need to prepare for as the owner of a new business is lots of competition. These are millions of small businesses in the United States, which is why creating a competitive edge is so important.

The best tool you can use when trying to spread the word about your products or services is the Internet. Having a great looking website that is optimized for search engine success is imperative.

Instead of trying to optimize a website on your own, you need to hire a digital marketing agency. These professionals will have no problem getting your website at the top of search engine results pages.

A Higher Degree of Customer Service

Are you looking for a way to offer consumers a higher degree of customer service? If so, using chatbots on your existing business website is a great idea.

This technology allows you to use the power of artificial intelligence to answer the questions consumers have. With these chatbots, you never have to worry about a consumer having unanswered questions about your brand again. Working with a web development professional is essential when trying to get this technology in place.

A Great Investment

Now that you know why you need a website, it is time to take action. With the help of a web development professional, getting your site up and going quickly will be a breeze.

Are you looking for more business advice? If so, be sure to check out the other articles on our website.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/does-your-business-need-a-website-a-guide-for-startups/

Jul 17

How To Get Your Business Or Startup Famous Locally Through Internet

Until a few years ago, as per SBA (Small Business Administration) estimate, about 627,000 new businesses start every year, and around 595,000 businesses shut down as well. But in actuality, the number of new start-ups has varied drastically over the past decade.

About 69 percent of entrepreneurs residing in the U.S. start their businesses from home. And as stated by the Startup Genome Project, nearly 70% of startups expand prematurely due to which 90% of them fail. Right marketing is one of the biggest challenges almost all startups have to grapple predominantly during the initial phase while they strive to reach the breakeven point and earn revenue on top of that. Almost 14 percent of startups fail only because of poor marketing, which is disappointing, and emphasizes the fact marketing is not given the right amount of consideration by most novices in the field of entrepreneurship. I have gathered a must-do list for all small businesses so they can make an impact locally. Here is what as an entrepreneur you must abide by once you launch your business endeavor:

Spread your business name everywhere online.

“If your business is not on the internet, then your business will be out of business.” – says Bill Gates.

When you start a business, whether you are selling services or products, you must know your target audience, and you must be aware of how you will execute the marketing strategy. Without marketing, your brand will not be noticed and will soon be dominated by other brands currently in the market. I am sure the idea of your business must be amazing which is why you are investing your valuable time and energy in the endeavor. Nevertheless, there are countless extraordinary ideas struggling in the competitive market trying to attract consumer attention and most just fail irrespective of the fact how amazing the original idea was. So you must use all appropriate social media platforms to create brand awareness, make a website, and stay active on every platform that benefits your business and helps you build a brand name and/or generate leads.

Get your company a face.

If you have to promote your business in the local market, it is relatively convenient because you can reach out to public at a personal level and become the face of your company. People tend to find it easy to trust a company if they know who is behind the curtain. Now even though it is commonly thought the owner of a company is the real face of that company, fact is the role could be played by anyone who has the knack to act as an effective Point of Contact and is natural at people skills – it could be your brand manager, PR person, or anyone good at public relations. Having a face to the company, draws the human element in; when consumers find someone they can relate with and access, if needed, it helps expand the customer base. Thus by making a ‘real face’ accessible to target business leads or customers utilizing online platforms you can in fact market your brand and promote your product/service more effectually than trying to achieve the same without the appeal of the human factor.

Offer free trials.

This marketing tactic works wonders for local marketing. If you have a product-based business, distributing free samples to people will spread a good word of mouth, free recommendations, and referrals. Giveaways are very common these days, nevertheless, the quality of your product determines the success of your business. You can request famous influencers, and bloggers online to endorse your product/service with or without a review (only the ones which are relevant to your product or service and help you reach your target audience).  Factually speaking, no matter how much you market your business, to earn referrals, recommendations, or good word of mouth, the product or the service delivered has to be of high quality. This is the key ingredient for survival regardless of how strong your marketing strategy may be and how much you may invest in the business.

Focus on SEO

In order to create your company’s online presence, social media accounts are not sufficient, having an official website is mandatory. Social media marketing helps build a brand while an official website gets your business credibility and the “official” status in the consumer market as well as the digital world. For the first-time buyer, any other business that would like to collaborate with you in one capacity or the other, and of course potential competitors in the market, your business’ website will create a long-lasting impact. An official website comes with a significant number of benefits, some tangible and others intangible yet rewarding in the long run.

Reviews from Existing Customers

Request your happy customers to write or record a review where they recommend your company in terms of its service/product. You can request a review online, on your website or social media sites, and you can also display it physically in a place where it can also have positive impact on potential customers. A satisfied customer can get you more than just a sale, so make sure you deliver quality which is worth endorsements and referrals. Remember it is easy to re-market to an old customer than to convince and earn a new one.

Offer value to people.

I am sure your service and product would be incredible, however, the majority of the successful businesses are based on offering a solution – something that adds value to people’s lives. Either your business idea offers a solution to a problem or it does not, you can always add value by giving out free information, or by generating helpful content online.


Internet is crucial for business survival in the current era which is why before you start your business you must ensure you have a fast and stable internet connection. An internet connection that won’t ditch you when you need it the most. My recommendation as always and everywhere would be Spectrum Internet service. Go online and research with passion, study diligently how similar businesses are conducting their affairs, as to which model they are following, and how they are executing their marketing strategies. Learn from your competitors and avoid their mistakes. As far as marketing is concerned, online marketing will help your business expand its consumer base and elevate its credibility level massively.

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Jul 16

Why this business at Northeast Philly Airport has to pay $500-600 a month for slow internet

Internet dead zones also plague urbanized areas where telecom companies neglected to extend high-speed fiber lines because they don’t think they can earn profits there, even as businesses are increasingly, even totally, dependent on it for banking, scheduling employees, checking the weather, marketing, and exchanging documents and data.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/why-this-business-at-northeast-philly-airport-has-to-pay-500-600-a-month-for-slow-internet/

Jul 15

Internet Marketing Company Becomes the First to Withdraw High-Tech Board Application

Beijing-based internet marketing company Papaya Mobile Technology has become the first company to withdraw an IPO application for China’s new high-tech board.

Papaya Mobile voluntarily applied to end its application last week, without giving a specific reason, according to a Monday notice from the Shanghai Stock Exchange. Prior to that, the bourse had conducted two rounds of reviews of Papaya Mobile and asked the company and sponsors for further explanatory materials in addition to its prospectus to a review committee.

The Shanghai Stock Exchange said it had concerns about Papaya Mobile’s core technology and business model, as well as whether the operational and financial details reported by the company were accurate. For instance, Papaya Mobile claimed in 2018 that the service and product fees it paid Facebook accounted for 21% of the global giant’s total revenues in Asia, which did not match publicly available Facebook data, the bourse said.

The first companies to list on the board, also called the SSE STAR MARKET, are set to debut on July 22.

The withdrawn STAR Market application is not Papaya Mobile’s first attempt to list on a stock market. In May 2016, Papaya Mobile went public on China’s over-the-counter stock market. In December, the same year, the company decided to delist for “operation and development strategy adjustments.”  

Related: Supreme Court Calls for Stronger Punishments for Illegal Activities on Tech Board 

Contact reporter Zhao Runhua (runhuazhao@caixin.com)

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Jul 14

The Internet Has Spoken: When Is A Product "Top Rated"? – Media, Telecoms, IT, Entertainment – United States

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Jul 13

Why Experiential Marketing Is the Future of Business

By that, I mean that they base their core values on experiential marketing. The one thing that determines the success of a company is the fact that it delivers an exceptional experience to its customers.

Think about it. When was the last time you stepped into your favorite fast food joint, knowing precisely what you’re going to get? Moreover, you probably knew how the staff is going to treat you and how the process of ordering and consuming the food is going to look.

Real experiences have much more significant impacts on our senses than abstract ideas and, therefore, stay in our memory for longer. According to a study from the International Journal of Supply Chain Management, 100% of respondents (customers) said that brand visibility experiences induce curiosity in them about a particular product or a service that is being offered.

The definition of experiential marketing

Every marketer will give you their view of experiential marketing. It comes in many forms and sizes. It’s also called “live” or “engagement” marketing and serves as a tool that encourages the customer to take part in an activity your brand organized.

Those activities often look like random happenings. However, they are carefully-planned events to drive brand awareness and teach customers about your company and your products. Sadly, not every company knows how to deliver a top-notch event.

What’s more, a badly-executed experiential marketing campaign might look like a publicity stunt or a way to push your product to the customers. People don’t like brands pressuring them into making purchases. Even worse, such an event could damage your image in the industry.

The most critical factor in your customer reach is engagement, so if you still haven’t, start learning about your customers and tactics to create a successful campaign. Experiential campaigns take longer to execute but are far more rewarding than your regular social media campaign. Plus, they can give you more repeat customers than the ads you put on Google. 

Why experience brings value

To strategically plan an experiential marketing campaign, you will have to forget everything you know about digital marketing strategies for a second. Social media marketing, email marketing, content marketing, and similar forms of advertising can personalize your customer’s experience to a certain level, but they will never come close to building the real interaction between a person and a brand.

Traditional marketing tactics help with an already established customer base and can give you data about potential customers. However, they are only visual and verbal and can’t get to the customer on a deeper level.

Experiential marketing, on the other hand, is a “3D” version of a marketing campaign. It makes the customers dive into the brand much easier and much faster than through the screen. So, here are the three values experiential marketing creates for your company.

  • Customer engagement

Except for going out to gatherings and events, people love to brag to others. The single most valuable factor of the campaign experience-wise is customer engagement. An innovative strategy can create the need for posting on Instagram or Facebook. If people are genuinely interested in your event, they’ll share where they’ve been. In other words, you can essentially build your online visibility without investing in digital marketing. The numbers only go in your favor. According to the most popular social network stats, Facebook still leads the game with over 2.2 billion monthly active accounts, while 1 billion monthly active users use sixth-ranked Instagram.

  • Media coverage an online visibility

Recent eCommerce statistics showed that 68% of customers would trust a business if they see something positive about it on the internet. Once you successfully create engagement, your campaign can attract other forms of marketing (that will also come in a free form). For example, events in small communities often get significant media coverage. Although I said before to forget everything about digital marketing strategies, let’s return briefly to them. Your successful event-only experiential campaign could have indirect digital marketing effects and give you the online visibility (you would typically create with digital marketing).

  • Building brand affinity

There are many brands like yours out there. Customers easily switch between brands, so you must come up with a way to retain them as long as possible. One effective method is to give them authentic interaction at an event. Experiential marketing campaigns ensure your customers will learn more about you firsthand, as well as be able to test out your products for free. You’ll then slowly build brand affinity and generate better sales.

Types of experiential campaigns

After you learned why experiential marketing brings value, let’s see which types of such advertising you can choose for your company. It will depend on the kind of service and the product you offer, as well as the preferences of your target audience.

1.Product testing

Everyone loves free stuff, mainly if it’s their favorite brand that’s handing out the products. You can organize product testing with free samples of the product. Not only will it engage the participants, but bring new potential clients into the picture.

2.Organizing a workshop

Another type of campaign is a workshop. Here, you’ll need an expert who will guide the customers through the class or a practical workshop, but it can be quite rewarding. Your customers will learn a thing or two about how to make something, and you’ll have a significantly larger customer base once word of mouth spreads from the satisfied workshop participants to the potential customers.

3.Having a tour of the facility

If you have a production facility nearby, make sure to organize free tours (with the option of testing). Why? Because now more than ever, customers like to know the origin of the products they’re buying. Let them know how you do it and lead them through the process. This kind of engagement stays with them for long because they experienced your brand in its entirety.

How you can implement experiential marketing to your strategy

  • Research your target market. Ask yourself why users want to connect with your brand, what exactly motivates them, which channels they prefer, and what you can do to give them what they need.
  • Come up with a message you want to send. Create an event around it and decide which marketing channels to use based on your previous research.
  • Announce your event. Digital marketing channels will now come in handy since most of your audience probably use social media. Announce it on all your channels and consider the live streaming of the event once it takes place.
  • Partner with a reputable name in the niche. If you know any company that could share the event with you, great! Invite them to partner with your company. Find a sweet spot between your services and the services from the partner company. What I mean by that is, you have to see the ways one company can complement the other and show it to the audience.
  • Talk from the heart. Once you get to the event, make sure your words get through to the customers. Be honest and show them your product in a way they have never seen it before.
  • Go live. During the event, it’s best to film the event and broadcast it live on Facebook, YouTube, or any other platform that enables live video streaming.

What do you think?

Do you believe experiential marketing is the future of customer engagement? If so, start learning more about it and implement it into your strategy. Your customers and your business will profit from it.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/why-experiential-marketing-is-the-future-of-business/

Jul 12

Financial Advisors And Outsourcing Internet Marketing: 5 Questions To Ask

Lead generation is essential to a financial advisor’s business, but it’s time-consuming. Every hour spent on Internet marketing for financial advisors – crafting emails, writing blog articles, reviewing your website and nurturing leads – is an hour not spent doing the work that makes you and your business money. Your focus should be on producing revenue through product sales and strategy. After all, you’re not a marketer, you’re a financial advisor. Your skillset is needed once someone walks in the door, not getting them to the door.

That’s why outsourcing your financial advisor marketing needs is crucial.

If you’re still not convinced, and can’t justify the upfront cost, which can save you thousands of dollars in the long run, here are 6 questions you should ask yourself.

1. What am I doing right now to generate leads?

Are you still using outdated Outbound Marketing strategies, like cold calls and snail mail? These strategies no longer work.

The Internet has changed the way investors research and hire financial advisors. Investors don’t want to talk to you and hear your pushy sales call during dinner. Most likely, they immediately throw away your expensive marketing materials with the other junk mail they receive. Instead, they’re heading online to research advisors and find someone who meets their needs.

If you’re still practicing 90s marketing techniques, it’s time to get professional help to get you on the right track. The right marketing firm can build you a modern day website that is interactive and compelling. A firm can establish benchmarks and goals to hit. An expert marketing team can expand – or start from scratch – your digital footprint, including a social media presence.

2. When was the last time I received an organic lead?

When used properly, the Internet can make it easier to identify qualified leads and turn them into clients through a process called Inbound Marketing. Early Inbound Marketing users are already seeing results with increased business growth and less time wasted trying to track down and convert potential clients. But while Inbound Marketing has the potential to revolutionize the way you grow your business, it requires a fair amount of expertise to do it right.

Inbound Marketing is a technique for sourcing customers through content marketing, which uses search engine optimized online content such as blog posts, videos and social media posts to connect potential customers with your business and brand. Instead of relying on cold calling for hours on end or sending mass emails and snail mail brochures to thousands of prospects each day, Inbound Marketing brings your customers to you.

For decades, financial advisors have used Outbound Marketing via cold calling and mail to initiate contact with investors. The very nature of Outbound Marketing makes it costly and time-consuming with little to no return on your investment. At the same time, it can be emotionally exhausting to the point where many advisors leave the industry after burning out on attempting to contact people who don’t want to be reached.

As Outbound Marketing has become increasingly inefficient and difficult with investors using caller ID and spam filters to avoid unwanted solicitations, more and more RIAs are transitioning from Outbound Marketing to Inbound Marketing. Inbound Marketing turns customer-sourcing on its head by letting potential clients come to you rather than you having to hunt down potential clients.

Inbound Marketing is so effective because it uses what people are already searching for to direct potential customers to you. It’s an investor-centric process by which Search Engine Optimization helps investors find your website when they’re looking for relevant information.

Since Inbound visitors are connected to your website when your site matches their search query, they’re more likely to view you as a solution to their problem rather than a solicitor offering a service they don’t think they need. This makes them more qualified leads than those generated in Outbound Marketing techniques and it becomes much easier to turn them into customers. They were already looking for you; they just didn’t know it until your site came up in the search results.

3. How much time am I currently spending on marketing efforts?

Despite the power of Inbound Marketing, research shows that only 14% of financial advisors feel they have an effective Inbound Marketing strategy that contributes to the growth of their business. This is no surprise considering how difficult creating an effective Inbound Marketing strategy is.

Creating an effective Inbound Marketing strategy needs a great deal of expertise, and trying to handle Inbound Marketing internally gets difficult quickly. For instance, you’d need a firm grasp of Search Engine Optimization practices to rank highly in search engine queries. Research shows less than 5% of advisors generate significant investor traffic to their website.

4. Do I want to write another article this week? Do I really have time?

Quality content doesn’t stay relevant for long. Especially in the financial services space where RIAs face the additional risk of compliance and credibility issues if their websites become out-of-date. Regularly researching, designing, writing, optimizing, publishing and distributing relevant and timely content is a huge time commitment and can be costly to procure.

Before you can even begin creating content, you need a content strategy that details the type of content (such as blog posts, white papers, eBooks, videos and other shareable media) you’ll create and when you’ll distribute it. Then you need a separate refresh plan for how you’ll keep your content up-to-date.

5. Do I have time to stay up-to-date on marketing trends?

The Inbound Marketing field is rapidly changing. It’s constantly evolving as Google and other search engines change their ranking metrics and users change their search behaviors. When you’re already busy running your business as an RIA, finding time to effectively market yourself and your firm can be nearly impossible.

Rather than spending your valuable time learning about, implementing and perfecting an Inbound Marketing strategy, it makes sense to outsource it to experts who specialize in your industry.

Inbound Marketing experts have entire teams of trained and experienced writers who can effectively communicate your brand’s story to potential clients. They know how to create content that’s relevant, on-brand and search engine optimized so prospects can find you. They also know how to provide a fair exchange of value that will induce website visitors to willingly provide their contact information.

Experts who specialize in the RIA business are equipped to understand and address your unique business needs. They understand how investors use the Internet to find advisors so they can target your ideal clients and create a strategy that will bring them to your website and ultimately your book of business.

Inbound Marketing experts can leverage technology to get the right message to the right people at the right time so leads become clients without you needing to lift a finger. They can do the legwork of drawing in and nurturing qualified leads without you needing to worry about a thing.

With a team of hard-working professionals who can and will concentrate on keeping your Inbound Marketing strategy running at full speed, you and your team can focus on doing the work that generates revenue for your business.

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/financial-advisors-and-outsourcing-internet-marketing-5-questions-to-ask/

Jul 11

Ranking results – Overview of digital marketing

MvVO Art Launches AD ART SHOW

Times Square Chronicles

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/ranking-results-overview-of-digital-marketing/

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