Sep 30

Israel To Encourage Online Trade Initiatives In S. Israel

internetThe government will help set up platforms for E-commerce to benefit small and medium businesses – in the next few days the Digital Israel project in the Prime Minister’s Office and the Israel Small and Medium Enterprises Authority will launch a program for promoting E-commerce and internet marketing among the small and medium businesses.

Through the program, an aid package will be provided for businesses interested in setting up an internet store for E-commerce, opening the door to business opportunities, leveraging their sales potential and increasing their financial strength, stability and ability to overcome financial crises, such as the recent one caused by Operation Protective Edge. The program will operate via the network of Maof branches – the Israel Small and Medium Enterprises Authority’s new network in the field launched earlier this year.

Around 1000 small and medium enterprises in southern Israel will participate in the first stage of the program. The program has been approved as part of the comprehensive government program for economic development of the communities in southern Israel and the Gaza periphery, drawn up by the Director General of the Prime Minister’s Office, Harel Locker.

Services provided for businesses will include:

· Courses on internet trading and marketing

· Professional advice by leading experts in the field

· Financing of up to 16,000 NIS to set up a platform for an internet store

· Setting up a payment system on the company’s website and setting up a delivery system

· Internet marketing and sales campaigns

· Adapting sales websites for cellular use, etc.

Minister of the Economy, Naftali Bennett commented “The online world is a vital tool for small and medium businesses, and we are working to help every business owner reach the clients waiting for him online. We want the business owners to be there, and we support the entrepreneurs both in their web activity and in the path to reach it.”

Director General Locker added “The Digital Israel project promoted by the Prime Minister’s Office, serves as a digital National Roads Company of Israel. This is the way to “erase” the concept of the periphery by networking Israel with better education, medical services, welfare services, and doing business independent of geographical location. The technological support package which the program will provide for small and medium businesses in the south will allow business owners to leverage their potential and business exposure far beyond their geographical location, and contribute to their strength.”

Ran Kiviti, who is Director, Israel Small and Medium Enterprises Authority at the Ministry of Economy stated “E-commerce opens new doors for small and medium businesses, in both the local and global markets, and is considered to be a significant growth engine in the world’s leading economies. We want to help the small and medium businesses join the world’s most advanced markets, enabling them to develop and flourish.”

CEO Digital Israel, Dr. Yair Schindel added “The ability to combine a virtual store, online payment and delivery will allow every small or medium business in southern Israel to market and sell its products throughout Israel and abroad. There is great willingness among local and foreign consumers to purchase products from the south so as to strengthen it, and all that we need to do is leverage existing technologies so as to enable this to happen with ease and comfort.”

(YWN – Israel Desk, Jerusalem)

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Sep 29

Internet of Things Prompts IT to Borrow Startup Strategy

Whirlpool, a huge company with 69,000 employees and $19 billion in sales, is borrowing startup strategies as it builds its Internet of Things capabilities–and IT is intimately involved. The appliance maker has put employees from various functions, including marketing, product development, finance, procurement and IT, into what it calls a Connectivity Team to work collaboratively in one physical space.

The nimble team brings technology expertise, business perspective, consumer requirements and operational considerations to the product-development process from start to finish, says Brett Dibkey, VP and general manager of Integrated Business Units. “There’s one objective for everyone, and that single objective is to launch a successful product in the market,” Dibkey says.

The promise of the Internet of Things–the connection of machines to the Internet via sensors–is prompting Whirlpool to integrate more technology into its washers, refrigerators and other household appliances so they can interact with the company’s IT systems and the customer’s in-home technology. Such smart devices are easier to maintain and bring the opportunity to sell new services to consumers and suppliers. For instance, a machine can alert Whirlpool and its owner to needed maintenance and order required parts.

To support this new business segment, Whirlpool is building an ecosystem of applications through which appliances connect to other systems, and IT plays a pivotal role, says Whirlpool CIO Mike Heim.

IT brings critical skills to Internet of Things projects, Heim says, including knowledge of enterprise architecture, networking, cloud, systems integration and security. Also important is delivering systems with high availability, redundancy and resiliency, as smart devices are designed to be in constant use. Analytics skills, of course, come into play, as products feed information back to companies for analysis. “We have good vision on how this integrates into our traditional business and changes our business model for how we deliver service,” Heim says.

But because the Internet of Things requires significant collaboration with other units, IT staffers also need interpersonal and business skills, Dibkey says. For instance, when Whirlpool works with partner Nest Labs, a high-tech home-products company, the IT team members serve as liaisons to ensure “the technologies between the two companies can talk together” to achieve strategic goals, he says.

This illustrates IT’s importance on an Internet of Things team, Heim says. IT professionals are the ones best able to understand each player’s technology stack and how data will flow between them.

The work of Whirlpool’s IT department on Internet of Things projects is part of a push to be better aligned overall with the company’s other business units, says Heim, who has been at the company for about two years. The Internet of Things–at Whirlpool and elsewhere–has opened up an exciting new area of expertise for IT professionals, he says, although he doesn’t necessarily see it branching into a career path separate from existing IT roles.

“Is it a hot area right now? Yes, and it will be increasingly important to us. Is there a wave to ride here for some period of time? Yes,” he says. But a new technology doesn’t always shake up careers. Rather, it’s one more important skill to acquire, he says.

Eric Openshaw, a consultant at Deloitte, says IT should counsel business colleagues on Internet of Things opportunities and contribute strategic thinking about security and privacy matters. If IT fails to provide good advice, companies may opt to outsource instead, leaving “IT on the outside looking in,” he says.

Heim and Dibkey agree that their Connectivity Team’s interdisciplinary nature will be key to its success, and IT’s contribution is critical. “The IT function should be a net exporter of talent to the business, and if we can do that better than our competitors, then we can win,” Heim says.

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Sep 28

New Iowa City businesses hold a business opening block party

When a new business opens it’s only natural to host a grand opening to gain exposure and drum up customer excitement.

When six businesses open up within the same city block, that’s cause for a full-scale party.

In a joint collaboration, officials with Dubuque Street’s Buzz Salon, Catherine’s X French Connection, Digital Artefacts, Forbidden Planet, MetaCommunications and Sicily Boutique hosted gifts, music, tours, food and drinks Friday afternoon on the pedestrian mall.

Catherine Champion, with Catherine’s X French Connection, said the opening of several businesses in Marc Moen’s Park@201 tower, coupled with new businesses moving in across the street, made for a big number of new storefronts on one small block.

“This whole street has changed in the last basically two months and we should work together to tell people about it,” she said. “It’s sort of like the perfect storm.”

Iowa City Downtown District Executive Director Nancy Bird said the amount of new and unique businesses arriving in such a small window is great for the downtown and its clientele.

“When you look at the collective of how much new retail and new business is opening up . . . all those things in a mix, it’s huge impact,” Bird said.

Buzz Salon

Having opened earlier this spring, Buzz Salon has benefited greatly from its new spot in Park@201 with greater visibility and more customers, said Erin Connolly, director of media relations with the salon.

The move from Buzz’s former location at 115 S. Dubuque St. went relatively quick.

“The move actually turned out to be as seamless of a transition as we anticipated because were were going across the street, we had the luck of geography,” Connolly said.

The salon has increased its staffing as well as its retail offerings in haircare products and makeup, Connolly added.

“Because we have more room to work with, we have the added benefit of being able to have more stylists, book more appointments, it’s been a positive all around,” she said.

Digital Artefacts

On Park@201’s penthouse level, the 12 designers, engineers and creative minds of Digital Artefacts develop software and provide engineering design and consulting services.

Digital Artefacts president Joan Severson said one of the firm’s latest projects includes creating games, applications and website design for the National Advanced Driving Simulator.

The company was founded on the University of Iowa Oakdale Campus, and Severson said Digital Artefacts staff couldn’t be happier with its new spot.

“We’re excited, we love this space,” she said. “We think there is a great talent pool here in Iowa City, and that’s why we’re here.”

Almost all of Digital Artefacts’s staff is made up of UI alumni.

Catherine’s X French Connection

No stranger to downtown apparel stores, Champion’s newest store at 105 S. Dubuque St. picks up where Cheap Chic left off with more of a focus on young men’s fashion.

“There was a need called out by people that they want more young men’s fashion,” she said.

That said, Champion said Catherine’s X French Connection still offers affordable style for men and women.

“I think there’s a coolness factor with French Connection,” she said. “It’s like coolness without spending a million dollars.”

Forbidden Planet

Soon-to-open Forbidden Planet is still a few weeks away from an official grand opening, but passersby still managed to get a sneak peak of the video arcade and pizzeria Friday.

Luther Moss, who used to operate Tobacco Bowl at 111 S. Dubuque St., said the process in building Forbidden Planet has been long and arduous, but he’s certain the payoff will be worth it when the arcade and restaurant opens in October.

“It’s been quite a transformation,” Moss said, adding that the hype building around Forbidden Planet is encouraging to see. “People are really excited about this. It’s a really diverse group and arcade people, in particular retro arcade people, have just surprised me by being incredibly giving, friendly and positive,” Moss said.

Forbidden Planet, which also includes co-owners Thomas Connolly and Cory Ingle, will offer brick oven and deep dish pizza and feature a dozen or so arcade games and pinball machines.


Productivity solutions company MetaCommunications has left its former spot on Gilbert Street and is up and running with close to 40 employees in Park@201.

Brian Miller, director of internet marketing, said the new location offers better visibility and makes the company feel even more at home in Iowa City.

“We just really want to be a bigger part of Iowa City, we attract a lot of our talent locally,” Miller said.

Miller said Friday’s event helped offer the public a better idea of what goes on at MetaCommunications, which develops workflow and collaborative productivity solutions that help marketing and creative design.

“It just kind of gives the public a chance to learn about what we do,” he said.

Sicily Boutique

Over at Buzz Salon’s former location, 115 S. Dubuque St., Neda Shirazi provides area residents with a window into worldwide fashion.

Shirazi’s Sicily Boutique opened its show room about three weeks ago and specializes in contemporary women’s clothing from popular designers in New York and Europe.

“It’s simple, it’s elegant and it’s fashion forward,” Shirazi said.

Shirazi’s main collection won’t hit the store until November, but business has already begun picking up. She said Friday’s event should help spread word of her store further and drum up more customers.

“The reaction from people, it’s been so good so far, I really am surprised,” she said.

Reach Mitchell Schmidt at or at 887-5402.

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Sep 27

NOOK® Wins ‘Innovative Brand Award’ at the Internet Marketing Association’s …

NEW YORK, Sep 26, 2014 (BUSINESS WIRE) —
NOOK Media LCC, a subsidiary of Barnes Noble, Inc.

BKS, +2.10%

today announced that NOOK has won the Internet Marketing Association’s
(IMA) ‘Innovative Brand Award’ for 2014. The prestigious award was
presented to NOOK at IMPACT14,
the IMA’s annual conference and awards in Las Vegas, in recognition of
the successful omni-channel launch campaign for the new Samsung Galaxy
Tab® 4 NOOK®.

From subway ads to radio station and store integrations, NOOK tapped
into multiple avenues to get the message out about the new NOOK by
Samsung. Created with a hyper-targeted focus in mind, the NOOK ads were
designed to be engaging, enticing and inspiring, and to make people want
to read even more. Leveraging most every contact channel including
email, mobile, online, out of home (OOH) and an online and retail
presence in an integrated manner, NOOK created an immersive experience
with the goal of capturing the imaginations of potential customers. In
addition, NOOK capitalized on the impact of word of mouth and social
media by taking the campaign a step further for this launch with one of
its most entertaining social media efforts to date, the #NOOKfaces

“We’re thrilled that NOOK has won the IMA’s ‘Innovative Brand Award.’
The Samsung Galaxy Tab 4 NOOK is the most advanced NOOK ever and we
wanted to give this device the exposure it deserved with a creative and
imaginative marketing plan that generated lots of excitement and buzz,”
said Doug Carlson, Executive VP of Digital Content and Marketing at NOOK
Media LLC. “Not only has NOOK demonstrated its commitment to innovation
by partnering with Samsung, but we’ve launched the new device in a bold
and exciting way that has really resonated with both existing and
potential NOOK customers.”

The new Samsung Galaxy Tab 4 NOOK is a 7-inch tablet that combines
Samsung’s leading technology and NOOK’s extraordinary content and
reading experience. This new co-branded tablet offers the best of both
worlds: the first-ever full-featured Android tablet optimized for
reading. The Samsung Galaxy Tab 4 NOOK is now available in more than 650
Barnes Noble bookstores and online at
for $179.99 after a $20 instant rebate, and includes more than $200 in
free content from the NOOK Store®including
bestselling books, popular TV shows, top magazines and more. For more
information, visit

With more than 810,000 members, the Internet Marketing Association is
one of the fastest growing professional organizations in the world and
encompasses a wide spectrum of educated professionals in sales,
marketing, business ownership, programming, creative development and
related fields. For details on the Internet Marketing Association and
the annual conference and awards, visit

About Barnes Noble, Inc.

Barnes Noble, Inc.

BKS, +2.10%

is a Fortune 500 company, the nation’s
largest retail bookseller and the leading retailer of content, digital
media and educational products. The Company operates 658 Barnes Noble
bookstores in 50 states, and one of the Web’s largest e-commerce sites, (
Its NOOK Media LLC subsidiary is a leader in the emerging digital
reading and digital education markets. The NOOK digital business offers
award-winning NOOK® products and an expansive collection of
digital reading and entertainment content through the NOOK Store®
while Barnes Noble College Booksellers LLC operates 705 bookstores
serving over five million students and faculty members at colleges and
universities across the United States. General information on Barnes
Noble, Inc. can be obtained by visiting the Company’s corporate website:

Barnes Noble®, Barnes Noble Booksellers®
and Barnes® are trademarks of Barnes Noble,
Inc. or its affiliates.

For more information on Barnes Noble, follow us on,
and like us on

About NOOK Media LLC

NOOK reading and entertainment products make it easy to Read What You
Love, Anywhere You Like™ with a fun, easy-to-use and
immersive digital reading experience. With NOOK, customers gain access
to the expansive NOOK Store® of more than 3 million digital
books in the US and UK, plus periodicals, comics, apps, movies and TV
shows, and the ability to enjoy content across a wide array of popular
devices through free NOOK Reading Apps™. Find NOOK devices in
Barnes Noble stores and online at,
as well as leading retailers including Best Buy, Walmart, Target and
many others. NOOK products are available in the United Kingdom at
leading retailers; NOOK content can be purchased at

NOOK®, the NOOK logos and NOOK Media™ are
trademarks of llc or its affiliates.

For more information on NOOK, follow us on
and like us on

SOURCE: Barnes Noble, Inc.

Barnes Noble, Inc.
Mary Ellen Keating, 212-633-3323
Noble, Inc.
Carolyn J. Brown, 212-633-4062

Copyright Business Wire 2014

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Sep 26

Make Internet-Ready Products, Or Else

Internet of Things pioneers say the fourth industrial revolution looms — like it or not.

9 Innovative Products: Designers Of Things Conference
(Click image for larger view and slideshow.)

The Internet of Things invites skepticism. Many so-called smart devices come across as stupid inventions, thanks to flawed assumptions, weak technology, or poor design.

But the Internet of Things may not be avoidable; software and connectivity are infecting everything. At the Designers of Things conference in San Francisco on Wednesday, Adam Justice, VP and general manager of networked sensor maker Grid Connect, declared, “If your product is not smart, it’s going to be dumb.”

Justice may see the world through the lens of his company’s business model, but that doesn’t make him delusional. “We really believe that the fourth industrial revolution is on the horizon,” he said. 

The third industrial revolution, for those keeping track, was the digital revolution. The second was the technological revolution, which ran from roughly the 1860s through the end of World War I. It followed from the industrial revolution, which began in the mid-1700s.

Justice offered straightforward advice to product manufacturers: “Add connectivity to your product or be passed up by the competition.”

In support of that commandment, a member of the audience recounted how a maker of timing belts for cars added a sensor to report when the belt was about to wear out, not because it was cost-effective but to remain competitive.

[IoT is about more than manufacturing stuff. It has great implications for the wearables market. Read Wearables In The Workplace: 3 Realities.]

It may sound like hyperbole to describe what’s going on today — rethinking how objects get designed, manufactured, purchased, and connected — as a revolution. But as fatuous as smart forks and smart refrigerators may seem, adding connectivity to disconnected objects changes everything. “Connectivity opens up new business models and capabilities that we’ve never had before,” said Justice.

Justice cited Tesla Motors as a company that understands the benefits of Internet-enabled connectivity. He recounted the recent crisis the company faced dealing with a few battery fires following collisions involving its Model S sedan. Part of the way the company dealt with the issue involved updating the car’s suspension software, he said. Similarly, when Nest identified problems with the gesture detection software in the Nest Protect smoke detector, it disabled the functionality remotely rather than recalling the devices, he said.

Connected objects can help companies understand how customers use them, can help improve customer service, and can tune themselves to operate more efficiently, Justice said. But the security and privacy risks are real. “Failure by any company in this industry sets back everyone,” he said.

If the Internet of Things was just about adding software and connectivity to objects, it would be noteworthy. But it’s more than that. The spread of computing power to objects is happening as the making of objects is undergoing profound change. Additive manufacturing, also known as 3D printing, has made product creation more accessible and more personal. Mass production can now accommodate individual tastes.

These changes are driving companies to reinvent themselves to remain relevant. Andrew Anagnost, SVP of industry strategy and marketing at Autodesk, said his company is challenging its own costly legacy products with Fusion 360, affordably priced CAD software aimed at the new generation of makers who are redefining product design and manufacturing. The shift recalls Adobe’s decision to shift its numerous expensive design applications to a cloud-based subscription model, particularly in Anagnost’s admission that Autodesk wants its 3D printing technology to become the PostScript of the manufacturing world.

Anagnost described three major disruptions, in production, consumption, and products. Workforces are becoming more nomadic and intellectual capital is becoming more fluid, he said. While 3D printing can’t handle every kind of manufacturing today, he predicted 3D printers will become far more common and capable. Consumers are becoming more aware of how things are made and of good design, and tastes are more fragmented, he said, adding that the addition of software to objects is changing people’s expectations of products.

Like Justice before him, Anagnost held up Tesla as an example of a company ready for the fourth industrial revolution. In the auto industry, he said, carmakers do a good job of convincing people that they need a new car every four or five years. Tesla, he said, is encouraging people to hold on to their cars for a decade, through software updates and support.

“If I were Ford or Mercedes, I’d be terrified of Tesla’s business model of long ownership and updates,” he said.

The Designers of Thing conference is operated by United Business Media, which also owns InformationWeek.

The Internet of Things demands reliable connectivity, but standards remain up in the air. Here’s how to kick your IoT strategy into high gear. Get the new IoT Goes Mobile issue of InformationWeek Tech Digest today. (Free registration required.)

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful … View Full Bio

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Sep 25

After college; launching new products

  • After college; launching new products

    September 23, 2014 by Time to launch words clock start new business company

    Time to launch words clock start new business company. Photo courtesy of Shutterstock.

    One of the hurdles many college graduates face is unemployment. Many remain without jobs or end up in jobs for which they did not exactly study for. A few lucky ones are able to gather up some capital and venture into business. The business world is however not very welcoming. There are numerous challenges that face entrepreneurs as they seek to penetrate the market. The first challenge they encounter is how to launch their products or businesses in the market. Let us look at this issue in some detail and depth, as well as explore how to go about it.

    Launching new products in a market is quite a daunting task. Organizations or individuals can launch new products in the market either as new businesses or as existing businesses seeking to increase the products that they offer. The product can be goods or services. Launching a new product requires a careful analysis of the market and predictions of how the product will be received by consumers. Surveys should be conducted prior to launching the product so that the business knows if it will be received well and become profitable to sell the product.

    An ideal product to launch in the market is one that satisfies a certain need of consumers. This ensures that there is a ready market for the product and minimal advertising is required. Advertising is expensive especially for small businesses so it has to be targeted and kept to a bare minimum. To successfully launch a new product, the business has to engage in an aggressive marketing campaign. Strategies used include advertising, home and business calls, sending out emails and use of bill-boards. Other methods are employed to supplement the main strategy. A successful marketing campaign ensures that consumers are aware of the new product and what it can do for them. Consumers are also informed of where they can get the product.

    New businesses such as those started by young college graduates have the hardest time launching a new product. Existing businesses have the advantage of having tested marketing and supply channels that can be utilized to some extent in marketing the new product. Franchises also have already existing selling points and so do not have to convince retailers and wholesalers to embrace the new product. Startups and newly founded businesses can partner with other businesses in the launching of a product so that they use their channels to reach consumers. Profits from sales proceeds can be shared or the business can pay the partners an agreed sum of money.

    Online marketing strategies are quickly catching up in their use when new products are being launched. Programs such as affiliate marketing and online advertising are employed by the business to create awareness of the product.

    There are organizations that have marketers for hire. These marketers post information about the product on websites and blogs. Visitors to the websites and readers of blogs see the product and get curious to know more about it or try it out. The marketer gets paid for the customers that they successfully recruit to buy the product. The use of social media to create hype for the product is also another method employed by businesses while launching a product into the market.

    The future of marketing is clearly in the internet and online marketing is a requirement for any entrepreneur. Do not be afraid of trying it out. You may lose a little money here and there but once you get the gist of it, you will be as fit as a fiddle and you will reap the benefits that are to be had from online marketing. Most of all, keep an open eye for emerging trends, and an ear for information that could help you propel your products forward in the market.

    By Evelyn Golston

    The author is an online marketer and an investor in online businesses. She writes as a freelancer for Essay Jedi and her work is recognised by her clients as being well researched.



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    Sep 24

    5 Reasons Not to Waste Your Money on Internet Marketing Courses

    In my online business journey I’ve spent more than $5,000 on courses that promised big results. In the end, the courses didn’t help my business. Hustling every day and basic marketing principles did.

    Unfortunately, many people are falling victim to five problems in the Internet marketing world today. They buy these courses in hopes of getting the information they need to build their business, but end up jaded because a lot of the information superficial.

    Related: The 4 Basics of Making Money on the Internet

    Before you buy a product or service, I want you to think about this. Growing a small business is hard. To succeed, you have to use your resources wisely. 

    1. A lot of the advice only works if you have a huge audience. This is the biggest problem in Internet marketing today. There’s a ton of great advice and systems that will work only when your online presence gets to a certain point, like the big Internet marketers who do so well because of their affiliates.

    The big online companies have a lot of affiliates willing to promote their products and services when they launch. Brendan Burchard told us at a recent Experts Academy that he gives his top affiliates Super Bowl tickets!

    A lot of the information in these course can help you form a great plan but the most important part of building an online business is building your audience. Theses courses don’t tell how to get more traffic and email subscribers, probably because the online businesses selling the courses were launched before there was as much competition as there is now.

    2. The courses are designed to sell you more. A lot of the courses from big Internet marketers are designed to “up sell” you on something more expensive. You buy the $97 program but on the way to  check out you’re taken to a page offering you 50 percent off the $2,000 program, promising it’s 10 times better than the one you’re thinking about buying (even though for the price it ought to be 20 times better).

    Impulse kicks in, you don’t want to miss out on the “deal,” so you upgrade. Even if you don’t, you take the $97 program but are left missing the valuable information you need to grow your business. That’s how these big courses are designed. Run away from this model  when you create your own courses and programs. If you give your customers value, you won’t have to trick them into buying something else.

    Related: 5 Online Marketing Strategies for a Tight Budget

    3. The results are often inflated. When you look at the sales pages for these courses, you see these kind of claims: “This is the system I used to generate seven-figure cash flow in the last 60 days.” Every business owner would love to make seven-figures, so you’re tempted to buy. 

    In the online world it’s easy to lie. A lot of people do it. They lie to impress you and convince you that buying their stuff is a good investment. To learn the truth, you have to talk to current and past customers.

    Do your research before you think about buying anything. Take note of these practices. For your business, go out of your way to let people see the real you and the real results your clients are getting.

     4. You won’t get the personal help you need. Most of these courses are entirely video based. You watch six videos, maybe get a PDF, and that’s it. Those videos could be the six greatest videos you’ve ever watched in your life, but as you implement, I guarantee you’ll have questions.

    Those questions won’t be answered because all they offer is the videos. If you’re going to buy a program, make sure there’s live office hours so you can get your specific questions answered.

     5. Your business can’t afford it. Most entrepreneurs can’t afford those expensive programs and courses. While I highly advocate spending money to improve yourself, and your business, be watchful where you spend those dollars. Don’t spend money just because you are frustrated by your current progress.

    You have to be realistic about what you can afford, but more than that, what will actually help you where you are. This what works:

    1. Consistently posting actionable content on your blog.

    2. Guest posting on sites that have a larger audience than you.

    3. Getting interviewed on podcasts.

    4. Building your email list, connecting with your audience and creating products, and services.

    It just takes time. When you start hustling, your eyes open to the opportunities around you and you will go after them. This is what it takes to be successful in building your business.

    Related: 12 Ways to Increase Online Sales

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    Sep 23

    25 Internet Marketing Services for Small Businesses

    Credit: Creativa Images/Shutterstock

    As the Internet has grown in popularity, so too has online marketing.

    Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.

    Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management and both social media and content marketing. The majority of businesses today use at least one of these strategies to promote themselves.

    Rather than doing the work on their own, many businesses turn to Internet marketing services to help set goals, design strategies and run campaigns. Here are 25 Internet marketing services that tailor their offerings to small businesses.

    1st on the List Promotion

    1st on the List Promotion is a full-service search engine optimization company based in Canada. The company focuses on search engine optimization, SEO website design and redesign and pay-per-click services.  1st on the List Promotion focuses on making Web page improvements so its clients’ sites are more accessible to search engines and more relevant to the searcher. The company’s search-engine-friendly website design and redesign services encompass usability improvements plus mobile website design so that websites can be easily found and properly displayed across all platforms, including PCs, laptops, tablets and other mobile devices.

    435 Digital

    435 Digital is a full-service digital marketing company. Among the services the company offers are search engine optimization, website development, paid search marketing, social media marketing and branded content development. Based in Chicago, 435 Digital also has offices in Pennsylvania, Maryland, Virginia, Connecticut, California and Florida.


    Acumium is an online marketing company that specializes in developing digital marketing strategies for online businesses of all sizes. Among the marketing services the company provides are search engine optimization, paid search and display advertising, content marketing, Web analytics and reporting and branding, identity and value proposition. Acumium also offers a range of Web development and IT services, such as e-commerce website development, business website development, website design and IT consultancy.

    All My Web Needs

    All My Web Needs is a full-service Internet marketing and Web design company based in Nashville, Tenn. The company’s services revolve around designing and upgrading websites, increasing a site’s visibility on search engines and maximizing exposure online. All My Web Needs’ SEO services include keyword research, customer targeting, visitor tracking, creating title and meta tags, creating site maps and indexes, cross linking, hyperlinking, code optimization, URL normalization, code optimization and increasing page speed. Social networking, Web hosting, domain registration, blogging and display advertising and graphic design are among the other services All My Web Needs offers.

    ArteWorks SEO

    ArteWorks SEO offers online marketing services to both small and large businesses. The company specializes in search engine optimization, pay-per-click campaigns and social media management. ArteWorks works individually with each client to learn about its business needs, its industry and relevant search engine demographics. When providing social media services, ArteWorks incorporates any number of social media sites into their customized plan, including, but not limited to, Facebook, Linked In, Google+, Twitter, Pinterest, Instagram, YouTube and Tumblr. ArteWorks SEO is based in Austin, Texas.

    Brick Marketing

    Brick Marketing, a search engine optimization company, provides a comprehensive approach to white hat SEO marketing, including SEO strategy, competitive website SEO analysis, SEO keyword research, on-site optimization, technical SEO implementation, white hat link-building strategy, content marketing and social media marketing management. The company, based in Boston, serves companies of all sizes, including both B2C and B2B businesses.

    Bruce Clay Inc.

    Bruce Clay Inc. is an Internet marketing company that provides search engine optimization services, pay-per-click advertising management, SEO-friendly Web design, information architecture, and social media and conversion rate optimization services. The company also offers its SEOToolSet, which includes integrated research tools, a comprehensive page analyzer, a search engine ranking monitor and initial link analysis. Bruce Clay Inc. is based in California, but also has offices in Europe, Japan, India and Brazil.

    Customer Magnetism

    Customer Magnetism is a full-service digital agency. The company offers a variety of search, social, content and design and development services. Specifically, their services include search engine optimization, link earning, reputation management, paid search engine advertising, local SEO, social media management, social media advertising and social media consulting. Among the other services they offer are content marketing, infographic marketing, email marketing, website design and development and mobile SEO and development. Customer Magnetism is based in Virginia Beach, Virginia.


    Cyberset is an all-in-one Internet marketing company. Its services include search engine optimization, local Internet marketing, public relations and media marketing, pay-per-click advertising, social media marketing, video marketing, email marketing and mobile marketing. Cyberset also offers a range of website development services, such as custom Web design, e-commerce development, Web-based application development, eBay store design, YouTube channel design, website redesign, information architecture and blog design. Other services offered by Cyberset include analytics conversion tracking, AdWords conversion tracking and automated Google base-feed generation. Cyberset is based in Canoga Park, California.


    DigitalSherpa is an online marketing company that specializes in content marketing and social media marketing. Its content marketing services include writing customized and unique content for websites, writing blogs and creating branded social media content. Additional services include social media management, social media marketing analytics and custom-built Facebook and Twitter pages. DigitalSherpa is based in Norcross, Georgia.

    Editor’s Note: Considering an Internet marketing service for your business? If you’re looking for information to help you choose the one that’s right for you, use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

    Etude Technologies

    Etude Technologies is an Internet marketing company based in Cincinnati, Ohio. The company offers a wide range of services designed for small businesses, including creating direct response websites, email marketing, search engine marketing, website analysis and video marketing.


    iMajestic is a Los Angeles-based search engine optimization and Web design company. Among the areas iMajestic specializes in are SEO, pay-per-click optimization, local search optimization, Web development and design, conversion optimization, reputation optimization and management, professional content development and management, linguistic search behavior and social media marketing.

    Increase Visibility

    Increase Visibility is a California-based full-service digital marketing agency. Among the company’s portfolio of offerings are search engine optimization services, which include keyword research, conversion tracking, website optimization, code optimization, broken link audits, URL structure and formatting, orphaned page checks, HTML code and optimization, and image and data caching. Other services Increase Visibility provides for its clients are social media management, reputation management, local optimization, mobile marketing, pay-per-click management and professional Web development.

    Internet Marketing Ninjas

    Internet Marketing Ninjas is a full-service Internet marketing and search engine optimization services company. Its Web marketing services include social media marketing, link building, local search optimization, pay-per-click advertising, content creation, Web design and conversion videos. The company offers a variety of SEO and Web tools, including a broken links tool, redirects and site crawl tool, an image and link analyzer, an on-page optimization tool and a social image resizer tool. Internet Marketing Ninjas is based in Clifton Park, New York.


    Intrapromote offers a mix of search engine optimization, social media and content marketing services. The company creates custom strategies for each client, which ranges from small businesses to large brands. Specific search services include website analysis and optimization, keyword research, content marketing and Google + and maps optimization. Social media services include long-term social planning, crisis management planning and execution, community and channel management and in-house staff training. Intrapromote is based in Hudson, Ohio.

    Key Scouts

    Key Scouts is a full-service inbound marketing agency providing website promotion services and diverse Internet marketing solutions to clients worldwide, across all major industries. Among the services Key Scouts offers include on-page optimization, pay-per-click advertising, social media marketing, content marketing, reputation management and Web consulting. Based in Oregon, Key Scouts also has an office in Israel.

    The Marketing Zen Group

    The Marketing Zen Group is a full-service online marketing and digital PR firm that provides strategy and implementation services for businesses, organizations and nonprofits. The company’s online marketing services include search engine optimization, pay-per-click management, website design and development, social media marketing, email marketing, content marketing, mobile marketing and reputation management.

    Main Street ROI

    Main Street ROI provides online marketing services, consulting and training. The company specializes in search engine optimization and Google AdWords management, including specific SEO services in keyword research, competitor analysis, on-page optimization, local SEO optimization, blogging, white hat link building and SEO penalty repair. In addition, Main Street ROI sets up and manages Google AdWords campaigns for clients both big and small.

    Search Agency

    Search Agency is a company that specializes in online marketing for small businesses. Among the services offered include natural search engine optimization, link building solutions, pay-per-click management, SEO consulting, social media marketing, reputation management, local search optimization, and tracking and website analytics. Search Agency also provides website design and redesign services. The company also offers a variety of free SEO tools, including competition reports, page rank checkers and link popularity checkers.

    SEO Image

    New York-based SEO Image offers a wide range of online marketing services to both small businesses and large corporations. The company specializes in search engine optimization, pay-per-click advertising, social media marketing and reputation management. SEO Image’s search engine optimization services include SEO audits, conversion marketing, content marketing and mobile SEO. Its social media marketing revolves around establishing brands in social circles so visitors gain an understanding of the business and what it has to offer.


    SEOP is a digital marketing agency that offers a wide range of services, such as search engine optimization, pay-per-click management, mobile marketing, social media marketing and reputation management. The company’s services also include link building, affiliate marketing, Google analytics and website development and copywriting. SEOP has its own lab where it tests more than 10,000 different websites in order to see in real time how their SEO impacts against the algorithm shifts. This allows the company to collect data faster and test what works before it becomes a large-scale rollout of the newest algorithms. Based in California, SEOP also has offices in New York and London.

    Server Side Design

    Server Side Design, also known as SSD Fair Marketing, is a Texas-based website marketing and website advertising company that specializes in search engine optimization, pay-per-click advertising, social media marketing, local marketing, mobile marketing and video marketing. The company’s SEO and social media marketing campaigns are tailored to meet each of its client’s goals.

    Straight North

    Straight Northis a digital Internet marketing agency that provides firms throughout the U.S. with a wide range of online marketing services, such as search engine optimization, pay-per-click management, display advertising and email marketing. Specific SEO services include keyword research, on-site optimization, content marketing and link building. The company’s display advertising services include retargeting, contextual targeting and site targeting. Straight North also offers Web design and development services.


    WebiMax offers businesses of all sizes a range of online marketing services, including search engine optimization, search engine marketing, paid search advertising, social media advertising, social media monitoring, website design and development, reputation management, link removal, email marketing and lead generation. When working with its clients, WebiMax starts with a strategy and discovery phase and then creates a complete marketing plan encompassing development, design, implementation and analytics. Based in New Jersey, WebiMax also has offices in New York City, London and Sydney.


    WebMetro provides services to all types of businesses, ranging from online companies to Fortune 500 corporations. The company specializes in search marketing, user engagement and online media. Its search marketing services include search engine optimization, pay-per-click advertising, content marketing, mobile search optimization and comparison search. Among its user engagement offerings are creating landing pages, building microsites, conversion rate optimization, prospect cultivation and social marketing. WebMetro’s online media services include display advertising, email advertising, social advertising, video advertising and affiliate advertising. WebMetro is based in San Dimas, California.

    If your business is interested in being included on this list of Internet marketing firms, please contact Chad Brooks at

    Originally published on Business News Daily

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