Apr 22

6 Areas Successful Digital Marketers Must Master | MBA Student Tips

6 Areas Successful Digital Marketers Must Master | MBA Student Tips

Marketing has changed radically in the last decade. While it still requires solid business and traditional marketing skills, the job is increasingly about the world of digital marketing.

That’s because areas such as search engine optimization of web content, social media, and data analysis allow digital marketers the chance to better identify and target consumers who want their product.

And the demand is there. The federal government projects 10% growth in the number of marketing managers by 2026 and 23% growth for market analysts. Because of the wealth of opportunity, many MBA students are concentrating on digital marketing when earning their degree.

Successful Digital Marketers

Here are some of the areas digital marketing MBA students learn about in such a degree program. All are areas they must master to achieve business success.

Digital Marketing Content

Like the freeway at rush hour is clogged with bad drivers, the Internet is clogged with bad information. And just as you can spot a bad driver, consumers have quickly learned how to spot bad content.

That’s what makes content so important. Done properly, it offers consumers information that interests them and leads them to further explore an organization’s site. Done poorly, and consumers quickly return to their Google search results to give someone else a try.

There are four areas that must always be top of mind. Content should be:

  • Original
  • Relevant to consumers’ interests, providing answers to their questions
  • Clear and concise
  • Tell your brand’s story and differentiate products and services from those of competitors

It’s impossible in a market as open and competitive as the Internet to create something 100% new. How many ways can you write about the value of a coffee maker (or whatever the product might be)? The key is to do it in your own words and showing the value of your coffee maker when compared to every other coffee maker available.

Social Media

Businesses need to market where customers gather. Increasingly, that is on social media. There are 1.49 billion daily active users on Facebook alone. Reaching people on social media is a must.

Digital marketers must have a plan to create engaging, informative, and lively social media channels. This means not only posting content but also interacting with consumers. Find out what they want. Find out what they love and don’t love about your products and services. There has never been a better way to communicate directly with consumers.

Digital marketers must also keep up with changes in social media. For example, middle-aged users now dominate Facebook. Instagram is the current hotspot for younger audiences. Twitter cuts across all demographics. This could change by next Tuesday. For digital marketers, they must become the organization’s expert in this area.

The Customer Journey

Digital marketing allows organizations to monitor and improve the experience throughout the customer’s journey. This starts with the content they see when typing in “best coffee maker business near me” or the pay-per-click advertisement placed on Google searches. It ends with the customer experience during the checkout process.

In between, there is website content, product description pages, security information, “about us” and contact information, website design elements, calls to action, and landing pages. Analytics provide the opportunity to follow every step of the customer journey and identify what is working and what is not.

Value Proposition

This goes back to content. Digital marketers must have a strategy for offering value propositions to consumers that make their product or service stand out. Classic examples of this include offering exclusive deals, offering exclusive content for those who sign up to receive it, recommending products based on past purchases, and offering the advantages of a loyalty or rewards program. Whatever it is, a value proposition must be in place.


Digital marketers test. The guesswork that used to exist in marketing has disappeared. Data offers a clear answer to the question of what interests consumers and why and when they buy. Most marketers use A/B testing. A simple example would be changing the size, color, or location of a call to action to see what is the most effective. But it can go much deeper into determining the best customer flow through a website and determining what type of landing pages led to people making a purchase.

Data Analytics

If you have entered an MBA program with a focus on digital marketing, then obviously data is important. But many marketers might turn over the “nuts and bolts” analytics to data scientists or data analysts. Digital marketers might not need to have the ability to write software code for analytics programs, but they need a thorough understanding of the best ways to leverage data to achieve business goals and reach new markets.

Digital marketing is the future. For many businesses, it’s already here. It’s an area that offers immense growth for those who enter the field with the right education and skills. An MBA in digital marketing can prepare graduates with the skills and knowledge they need.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/6-areas-successful-digital-marketers-must-master-mba-student-tips/

Apr 21

How To Start a Career in Digital Marketing

The Marketing of products or services through digital channels to succeed in customers. The key objective is to market brands through numerous kinds of digital media. They extend on the far side net selling to incorporate channels that don’t need the utilization of the web. Comparing with different promoting platforms Digital Marketing is one among the strong and cost affordable way to promote the products of the company. By promoting in a digital way it makes readers who need the product can have a clear idea about the products. The company growth will gradually increase due to such promotion. It will be in such a way that the promotion of one thing say – brands via one or plenty of varieties of electronic media. Nowadays it has been a part of every company, and so there are many Digital Marketing Courses available.

As an example, the medium of advertising could also be used as a section of the Digital Marketing strategy of business could embody promotional efforts created via the online, social media, mobile phones, and electronic billboards, still as via digital and television and radio channels. So, it’s a demand that you simply be good at digital Marketing in today’s online world, therefore, you will get plenty of eyes on your Products.

The Opportunities in Digital Marketing

The business is at a boom that is why there are lots of job opportunities and new firms coming out in many Companies providing best wages. There are many good companies that provides across India and this is eminent from the fact that even if you look for Digital Marketing courses in Calicut , which is a small town in Southern most state of India, Kerala, you could find some great institutes. The main advantage of digital Marketing is that a targeted audience is often reached in an exceedingly efficient and measurable approach.  Digital Marketing benefits make increasing complete loyalty and driving online sales. Job opportunities like

  • Job and role descriptions for   Marketing
  • Analytics Manager.
  • Digital Agency Account Manager and Sales Director.
  • Copywriter.
  • PPC Search Manager.
  • CRM and Email Marketing Manager.
  • Digital Marketing Manager and internet Manager.
  • E-commerce Manager.
  • Search Manager / SEO Manager etc can be taken by a person who has ideas about social media and successfully completed the course on Digital Marketing.

Digital Marketing Career Growth

Digital Marketing is one amongst the foremost exciting, fast business and this is often the correct time for building a career in Digital Marketing. it’s challenges and rewards, together with a probably profitable financial gain. The demand for proficient experience is at its peak, whereas there is a nice shortage of intimate with professionals. Everyone within the country is preferring Digital Marketing over everything else. Even the startups are launching their business via digital selling. This platform eases the method of each business. Because now the need for Digital Marketer in today’s world is high, and if you are making a career in this field will have more benefits to the freshers. Since they are an upcoming trend and never be down in the importance of the company. It always stands in a priority position. Since it has been cost effective and it will increase the loyalty of a company. The corporate doesn’t deploy the force to travel physically into the market and promote the Products. You need to have the following:

  • Stay up to now with the newest trends.
  • Get to grips with social media.
  • Digital promoting is over simply like as finding the right filter for your selfies.
  • Build your LinkedIn profile.
  • Join a networking cluster.
  • Find a mentor.
  • Start a journal.
  • Understand however analytics work.
  • Take some online courses.

Digital Marketing Career in KeralaKerala marketers are struggling to always keep them high in the field of Digital Marketing. Here they are giving priority to SEO. It is so because they always make the visibility of brands high. There are paid advertisements that a company can provide according to the needs. In fact, it ensures the benefits native SEO, optimizing your business with native ranking factors like name, address, email, signaling, and client reviews. With the help of assorted advanced tools and the latest analytics, digital marketing agencies providing Digital Marketing courses in Kerala. They analyze the executions and drive out meaningful activities to make sure the best results through meaningful insights and sophisticated steps. ensure some, an associate business person Digital Marketing, you should need to grasp fully the foremost aspects of the discipline. Many courses are available for students, entrepreneurs, and there are some good specialized institutes that offer Digital marketing training in Kochi. There are also many diploma courses for students can be a part like after schooling. They are providing with certificates to those who have successfully completed this course. In Order to become an entrepreneur in this field, you need to know many fields in Digital Marketing Many specialized courses like Search Engine Optimization, Search Engine Marketing course, Social Media Marketing Course, Email Marketing course, Inbound Marketing Course, Affiliated Marketing course are available.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/how-to-start-a-career-in-digital-marketing/

Apr 20

How to Grow Your Business – Business Guides

Collaborizm, which bills itself as a pre-incubator for start-ups, connects entrepreneurs with mentors, money and technical know-how.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/how-to-grow-your-business-business-guides/

Apr 19

3 Key Benefits of Digital Marketing for Small Businesses

Digital marketing is becoming the mainstream tool of conducting marketing strategy. In today’s highly digitally and advanced accelerated world, traditional and digital marketing is rapidly becoming obsolete.

The way brands exchange communication with consumers and promote their products and services has been dramatically revolutionized ever since digital marketing rose to the surface. In a recent article on Forbes, Soderman Marketing mentioned the emergence of the featured snippet and the importance they play in the digital arena. Not everything is reserved for the big fishes unlike conventional marketing, which calls for a realization that digital marketing has totally disrupted the spectrum of marketing around the world.

It should also be noted that digital marketing strategies can vary from one business to business. There may be predefined methods but a brand has a free hand and potential to play the cards according to their choice, especially keeping in mind how far it suits the brand. Following are the major benefits of digital marketing for a small business:

  • Smoother competition: Competition is definitely surging in every business sector but with digital marketing, your chances of competing better with the biggest market players improve. Your company would utilize the same tool and strategies as all the rest of the businesses, and there are not many budget constraints. In this digital age and advancement of social media, viral marketing can go a long way in your success.
  • Ultra-level engagement: Traditionally, brands could not have a seamless engagement with their customers. With the integration of social media marketing, brands can effectively engage with consumers and get key insights on consumer profiles which, in turn, help them target promotional messages more personal.
  • Connects business to a consumer: Having an online presence allows a small business to stay connected to their customer base since 80% of consumers use the internet. Besides, different tools such as influencer marketing, pay-per-click, and SEO can make a considerable difference. To get it right, brands often have to work with agencies like Mutesix which specializes in digital marketing services, especially for small businesses. The agency is prominently known in United States for their Website Design, Lead Generation, and Social Media Management. They have a team of professionals who are always working one step ahead for the sole agenda of allowing small businesses to leverage their online presence.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/3-key-benefits-of-digital-marketing-for-small-businesses/

Apr 18

Ask SCORE: Build an effective website to enhance your marketing





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Apr 17

Tech Moves: Amperity hires marketing leader; New York VC firm associate relocates to Seattle

Lynn Girotto. (Amperity Photo)

— Seattle-based customer data platform Amperity hired Lynn Girotto to be the company’s first chief marketing officer. Girotto was most recently senior vice president of marketing at Tableau Software and vice president of global product and digital marketing at Getty Images prior to that. She also held senior marketing roles at Starbucks and Microsoft.

Amperity sells a platform that helps marketers at some of the world’s largest companies better understand their individual customers by connecting disparate data sources from across the internet. In 2017, the startup raised funding from Tiger Global Management, a New York-based firm known globally for making long-term investments in companies including Spotify, Facebook, LinkedIn, Flipkart, and other tech giants.

“Our industry is filled with data-driven companies, but occasionally you encounter one with the vision, the talent, and the unique technology to transform the way the world’s largest brands do business — that’s Amperity,” Girotto said in a statement. “The fact that Amperity’s platform has been around for just 18 months and has been able to attract brands like GAP, Lucky Brand, TGI Fridays, Alaska Airlines, Wynn, and more says everything you need to know about Amperity — and that’s just scratching the surface.”

“Lynn not only has senior experience leading marketing and brand teams at iconic companies — she has the strategic know-how to take our hyper-growth company to new heights while helping us better serve our customers,” Amperity CEO Kabir Shahani said.

Amperity is a finalist for Startup of the Year at the GeekWire Awards on May 2.

Conor Webb. (Conor Webb Photo)

Conor Webb, a senior associate at ff Venture Capital, has moved to Seattle from New York. Webb, who interned with Bend, Ore.-based Seven Peaks Ventures in 2016, told GeekWire he “saw an opportunity for an established firm like ffVC to be able to have an impact in a region with a high amount of tech talent and exciting young companies but not necessarily a saturated market of seed stage investors.”

ffVC is not the only out-of-town investor that is paying more attention to Seattle, a city known for tech titans such as Microsoft and Amazon that is ripe with engineering talent but lacks sufficient local capital.

Webb said that New York City-based ffVC recently invested in a Seattle-area company but declined to specify which one. “We are looking for founders who create new technologies or build upon the expanding capabilities of technology to develop new markets, change behaviors, and solve important problems,” he said.

Since launching in 2008, ffVC has invested in more than 90 early-stage companies. Recent investments include companies such as Augean Robotics; StoryFit; Wade Wendy; and Dashbot.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/tech-moves-amperity-hires-marketing-leader-new-york-vc-firm-associate-relocates-to-seattle/

Apr 16

Global Groundfish Market 2019-2023 | Growth of Online Market to Boost Growth | Technavio

LONDON–(BUSINESS WIRE)–Apr 15, 2019–The global groundfish market is expected to post a CAGR close to 6% during the period 2019-2023, according to the latest market research report by Technavio.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190415005256/en/

Technavio has published a new market research report on the global groundfish market from 2019-2023. (Graphic: Business Wire)

A key factor driving the growth of the market is the rise in sustainable fishing practices. Sustainable practices such as land-based aquaculture, even though expensive, are practiced as it eliminates many environmental concerns by confining fish to indoor tanks inside facilities. This practice eliminates interactions between the farmed fish and the external environment, thereby increasing the quantity of fish production and improving fish supply. Apart from sustainable practices, some vendors are also coming out with products that carry MSC label in stores and restaurants around the world to spread awareness about environmental sustainability. In recent years, most of the fisheries have gained MSC sustainability certification in several countries. For instance, cod fisheries or suppliers are usually given a blue MSC label, which signifies that the cod are sustainable. Such initiatives and movements are expected to drive the growth of the global groundfish market in the coming years.

As per Technavio, the growth of the online market will have a positive impact on the market and contribute to its growth significantly over the forecast period. This global groundfish market 2019-2023 research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

Global groundfish market: Growth of online market

Online and e-commerce channels have significantly pervaded the global groundfish market. These platforms support both business-to-business (B2B) and business-to-consumer (B2C) operations. At a B2C level, vendors offer their products on their websites or through established e-commerce sites. Major retailers also offer home delivery or in-store pick up of groundfish products. The growth of e-commerce can drive market growth in the future. This is because of the rise in the number of customers preferring to shop online and pay with credit or debit cards. This trend has encouraged many vendors to target Internet-savvy customers and venture into the growing online retail format. Several vendors are also selling groundfish such as cod via dedicated online channels to capture the rising e-retail opportunity, thereby driving the growth of the overall global market.

“Apart from the growth of the online market, the growing awareness about health benefits of groundfish such as cod is another major factor that is driving the growth of the market. Groundfish species such as cod are rich in protein, selenium, and phosphorus. The increasing demand for seafood products from athletes and bodybuilders is another criterion that can positively impact the market during the forecast period as they are low-fat protein sources for muscle building. Cod also contains omega-3 fatty acids, proteins, iron, and vitamin B12. These factors make cod popular, thereby increasing the growth of the overall global market,” says an analyst at Technavio.

Global groundfish market: Segmentation analysis

This market research report segments the global groundfish market by product (Alaska pollock, Blue whiting, Atlantic cod, Hake, others) and geographical regions (APAC, Europe, MEA, North America, and South America).

The European region led the market in 2018, followed by North America, APAC, South America, and MEA respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth because of the rising demand for and the growing awareness about cod liver oil in the region.

Looking for more information on this market?

Request a free sample report

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at media@technavio.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190415005256/en/

CONTACT: Technavio Research

Jesse Maida

Media Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200




SOURCE: Technavio Research

Copyright Business Wire 2019.

PUB: 04/15/2019 10:15 AM/DISC: 04/15/2019 10:15 AM


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Apr 15

5 Reasons Your Business Needs a Professional Writer

Being a freelance writer is like giving yourself English homework every day for the rest of your life.

English class was kind of like math class. Some people loved it and couldn’t wait, to others the art of language was a mystery, writing itself was a drudgery, and completing essays and reports a real chore. The thought of writing a novel or having to write every single day seems like a nightmare.

Then those same students grew up, started or joined a business, and discovered that one thing they needed to be able to do was to write. When it comes to blogging, developing a website, internet marketing, and link building, quality writing is essential. Most people not only don’t like to write, as a result, they can’t write all that well. It is a specialized skill.

Fortunately, there are a group of people who love to write about a variety of topics and who won’t hesitate to sit all day in front of a computer and plagiarize the alphabet. These individuals not only like to tell their own stories, but many of them are happy to help you tell yours as well.

Your business needs these professional writers. Many of them work on a contract basis as freelancers, so you don’t even have to hire them full time. The difference between the content they create and the things you try to produce is huge and can make the difference between the success and failure of your website or your marketing or link building campaign.

Here are five reasons your business needs a professional writer:

Your Message Needs Clarity

Your business has a service or product to offer, but the reason people will use that service or buy your product has little to do with price or even the product you actually produce. Why are millions of Apple users still fans of the company’s products even when they complain about the keyboards and battery issues and products cost more?

The reason is simple. They are brand loyal because of Apple’s commitment to security, their simplistic functionality, and their commitment to meeting customer needs and wants they didn’t even know they had. Why the company does what it does, the way they put the customer first is more important than the actual products they produce.

Your message, your why needs this kind of clarity to build brand loyalty. If your message is muddled or your website is filled with grammatical errors, unnecessary words, and unedited text, your customers and prospects will perceive that as a reflection of your commitment to quality. The way your message is written and presented is just as important as the message itself. You need clear, concise language created by a professional.

You Need Another Voice

If yours is the only voice on your website, you need another voice or even set of voices to balance it out. Otherwise, your site becomes rather narcissistic and self-promoting. Your readers can tell when everything is in one tone and from a single point of view.

Another voice, another tone, is essential. This also prevents boredom on the part of your reader. You probably repeat themes and words without realizing it. Often businesses run out of ideas to write about on their blogs or even in link building campaigns. One of the jobs of a professional writer is to come up with more creative ideas, making your content stand out.

The thing you don’t want for your website is for it to be dull. Hiring a professional writer will add another voice that validates and hones your message.

You Aren’t That Good at It

You might be good at emails and writing the reports you need to every day, but when it comes to web content and blog posts, you probably aren’t that good at it. The reason? Writing is a developed skill. There is talent involved, but there are also formulas for good web writing and blog posts. The more practice you get the better.

A professional writer does this kind of thing for a living, just like you practice your profession. You wouldn’t hire someone to do your job who had little or no experience or who had an entirely different area of expertise. They might be able to perform some of the functions of your job, but probably would not be that great at it.

The same is true of writing. Hiring someone who is less than a professional to do it or trying to do it yourself is like diagnosing and treating your own medical condition using the internet. You might be right, but you might not, and if you’re wrong the consequences can be costly.

The Time Factor

How much time do you have to dedicate to writing web content a week? A month? If the answer is only a few hours or less, you need a professional. Often the issue is that you need to get your mind in the right place and be without distraction to write effectively. The thing is you don’t always have that chance, and it is easy to look at that writing as a low priority task and skip it if something else comes up.

The truth is that creating content is a vital part of your marketing strategy, and if you don’t have time to do it or simply put it off, eventually you will lose search engine rankings and organic web traffic, things that can drastically harm your bottom line.

A professional writer has the time and resources to create content for you and paying them for their time is much less expensive than using your own time and possibly wasting more of it than you anticipated.

Leave it to the Pros

You would not have a bad experience with a doctor and go start your own medical practice thinking you could do better. No, you would search for and find a more professional physician you could trust. You would not hire a cashier to be your accountant or a beginning guitar student to play music at your event.

In the same way, you shouldn’t hire an amateur to write your web content or blog. Nor should you try to do it yourself because your competition’s blog looks horrible and you feel like you could do better.

Your business needs a professional writer.

Originally Published on Unbound Northwest

ID: 524940991

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/5-reasons-your-business-needs-a-professional-writer/

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