Dec 06

Why Every Company Needs a Marketing Agency Online Services


If you’ve recently launched a new brand, one of the first things a prospective customer may ask you for is your website address.

Even if you sell your products and services face to face, every brand must have a website and in the current business climate, they all need marketing agency online services

Your website is your brand’s main online interface with potential customers, even if you don’t market your products and services directly through the internet. 

It’s your brand’s introduction to the public, and first impressions are just as important in the digital age as they always have been. Your website will help customers know what your brand is about, how your marketing agency online services can benefit the customer, the number and variety of those products and services and the integrity and experience that the brand adds to their items offered to the customer. 

But having an eye-catching website is only the start. Making good use of your website is also just as important. This concept of putting your website to work for you is what more and more brands are trying to accomplish which will give them the edge they need to compete in their marketing agency online industry.  

Marketing Agency Online Services Uses Your Website as a Powerful Tool

The benefits of using these marketing agency online services in a highly competitive marketplace cannot be overstated. Your brand’s product or service may have a lot of money invested in it and needs to be an instant success once it hits the marketplace in order to justify your brand’s investment. 

By using the techniques and analytical tools brought about by the digital revolution in marketing, it can mean the difference between failure and success in bringing your brand’s products and services to the marketplace.

A marketing agency online in Bangkok such as Primal, can analyse the marketplace in the development phase of your products and services and tell you when and to which segment of the public you should be targeting, well before you launch new products and services. By focusing your selling on the broadest, but correct segment of the market, their marketing agency online can give your brand the best chance of success after launch. 

Once they’ve been launched, your website can also serve as a research tool to provide you with real-time analytical data that tracks every aspect of how your brand’s products and services are performing.

Providing Data that Your Brand Can Use

The internet provides a wealth of data about your competition as well your own brand’s offerings. A skilled marketing agency online can use this cumulative data and graphically to provide your brand with ongoing trends and forecasts on how to target your customers effectively. A marketing agency online can also point you in the right direction to improve the products and services your brand offers to more closely react and conform to changing trends in the marketplace. 

This ability to provide useful data on changing trends and create forecasts based on those trends in buying habits is what makes the internet so valuable to a brand competing in the marketplace. The marketing agency online uses the information contained on the internet which can help your brand correctly predict when, where and to which segment of the market, your next products and services should be targeted.

Every brand wants to have an edge over their competition. But, using these new online tools is not so much an edge as a necessity in today’s business environment. When every competitor in your industry is using these same tools to further their own market share, they become as necessary as a website in order to make your brand known to be a legitimate contender in the marketplace, therefore a skilled marketing agency online comes in.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/why-every-company-needs-a-marketing-agency-online-services/

Dec 05

Digital Marketing Hacks for E-commerce Players to use in 2020

Image Source

If we draw an analogy, physical stores are made up of brick and mortar, while e-commerce stores are made up of Lego. While physical stores are permanent and stiff, e-commerce stores are temporary and nimble. E-commerce stores can be restructured innumerable times and can incorporate all the feedback.

The building, and optimizing an e-commerce platform is easy, but running and scaling it is quite challenging. To scale an e-commerce business, the team needs to identify its audience, refine it and target it. Once you start targeting your audience, the traffic increases but there’s a long way to go before the traffic converts into orders. The conversion rate for a new shopper is 1.5%-2%.

The fact that 72% of all shoppers start their search on Amazon, explains how tough it is for new players to make a mark in the extremely competitive e-commerce landscape. E-commerce players need a robust marketing strategy to reach out to their target audience and convince them to buy a product.

Based on facts, figures and studies, we bring to you a set of digital marketing hacks that every e-commerce player can use in 2020.

1. Use Display Video Demonstration

In 2018-19, video content helped businesses acquire the attention of users like never before. People are spending 88% more time on the Internet watching videos, which can be leveraged by online stores.

With a video demonstration of the product, stores can offer customers a better understanding of the product. Video demonstrations also increase the “time spent on-site”, which means, the user has enough time to purchase before leaving the site.

With content at the helm of all digital marketing campaigns, investing in video content can prove to be a game-changing marketing gimmick.

2. Leverage User-Generated Content

A Business2Community report suggests “Millennials believe that UGC is 35% more memorable than other media”. Another study by Digitalcommerce360 mentioned, “Millennials make a whopping 60% of their purchases online”.

With so much riding on millennials and user-generated content, e-commerce players can leverage both to develop a kickass marketing plan.
How e-commerce players can leverage UGC for marketing?

Use customer reviews with photo and name for promotions: Get over the grumpy ole method of using fake testimonials, start using real photos and reviews. With real photos and reviews being shared on social media channels, users will be able to relate better. Womply recently revealed, “Businesses who reply to at least one in four reviews have a 35% higher conversion rate on an average”.

Urge Customers to Post Photo of the Product: Both Amazon and Flipkart allow their users to post photos of products received in the review section. Customers sharing their reviews along with the photo of the product is no less than a gold mine of UGC for e-commerce stores. They can pick these reviews and share them across social media to garner positive publicity.

3. Customer Retention Customer Acquisition

Studies found that Add-to-Cart for a new shopper is 5-6% but for older customers, the Add-to-Cart rate is 23-24%. The study also mentions, “Conversion rate for new shoppers is 1.5-2%, whereas conversion rate for loyal customers is 8-9%”.

Shifting from customer acquisition to customer retention mindset will offer better ROI and instant gratification. Since existing customers help marketplaces generate more revenue and customer acquisition cost is zero, it can be leveraged as a great marketing prototype that offers both funds and growth opportunities.

4. Promote Theme Based Bucketing for Popular Events

Since “45% of customers are likely to engage with a campaign if it is personalized”, creating a theme-based bucket of products and promoting it through social media can bring in some good traction.

E-commerce stores have tried to steal the thunder of festivals by offering gruesome discounts. Their campaigns are so intriguing that people forget about holidays and start discussing online sales. They have successfully acquired the attention and in 2020, they will be looking forward to using the thunder for filling their pockets.

In 2020, e-commerce players will be required to pick a little from catalog, social media, and UGC, combine them and then use it as a marketing tool.

Benefits of Creating Theme Based Bucketing

Every e-commerce player has tried their hands at “Products under $10” and “Based on Your Past Orders” kind of buckets to offer a personalized experience. It is the success of these buckets that online stores keep repeating it.

Creating a theme based bucket is laborious but the gains are just too good to ignore it. Through catalog enrichment, online stores can add attribute values to the products they want to include. Catalog enrichment helps e-commerce stores get rid of varied other challenges of catalog management like:

• Identify and remove the duplicate listing
• Correct misplaced attribute values
• Optimize content to control return rates

Conclusion

With 4G penetration touching 90% mark in countries like India and China, online transactions are expected to rise. Internet penetration is not only urging people to shop online but also pay online. With increasing opportunities, the challenges have also increased.

Every manufacturer is now coming up with its online stores to offer a better experience. Marketplaces and small standalone stores need to buckle up and rely on efficient digital marketing paradigms to win the audience.

The aforementioned hacks are based on customer behavior and surveys from recent years. Reliance on these hacks will not only bring in more customers but will also place the stores at the helm of the growing e-commerce industry.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/digital-marketing-hacks-for-e-commerce-players-to-use-in-2020/

Dec 04

Finding the Right Social Media Influencers

  • Influencer marketing is on the rise, with 63% of marketers working with at least 10 influencers per campaign. 
  • Business owners think audience engagement is the best way to measure the success of their influencer partnerships. 
  • Picking influencers in your niche can help improve your traffic, sales and engagement. 
  • Instagram, Facebook, and blogs are the most popular places to promote your business using these social media personalities. 

Consumers are more likely to buy a product or service if it’s recommended to them by a friend. Many people view social media and blog influencers as friends, so a recommendation encourages their loyal followers to check out the company being mentioned. When a business owner or marketer works with an online personality to promote a product to their audience, we call this influencer marketing. 

Influencer marketing is quickly becoming one of the best tools business owners have at their disposal. A staggering 63% of marketers work with at least 10 influencers when they launch a new campaign. That number is expected to rise as marketing teams learn how to create meaningful connections with these internet celebrities. 

There are plenty of benefits to using this social media strategy to spread brand awareness, increase sales and improve engagement. In fact, social media plays such a critical role that 89.3% of business owners claimed that social media is somewhat or extremely vital to their success. 

If you’re new to the world of influencer marketing, you probably have some questions. We are going to walk you through the various steps and decisions you must make if you want to use this valuable strategy 

Consider your marketing goals 

First, you’ll have to decide on your influencer marketing goals. There are several great benefits you can achieve by working with the right personalities. Some of the most common goals business owners establish when working with internet personalities include:

  • Increase sales by dollar amount or percentage 
  • Improve engagement rate on social media 
  • Boost website traffic
  • Grow their email list

Your goals will determine the steps you’ll take as you move forward. For instance, if your goal is to spread brand awareness and increase website traffic, you’ll want to work with a macro-influencer, which consists of someone with a broad audience between 50,000 and 300,000 followers on any given social media channel. The reason you’ll want to work with a larger channel is that you can reach more people with your brand. 

If you want to improve your sales, you may want to consider working with a micro-influencer. Micro-influencers generally have between 2,000 and 50,000 followers on their website or social media channels. These influencers are great for hosting a giveaway, promoting real customer stories, or by offering detailed product reviews. 

These activities require a more refined audience. Since micro-influencers specialize in one niche, there’s a better chance that the consumers checking out your contest or product reviews are genuinely interested in your business.  

Once you decide on the goals you hope to achieve by using an influencer, it’s time to move on to the next step. 

Fine-tune Your customer personas  

Before you approach an influencer, you should take some time to learn everything you can about your target audience. There’s a good chance you’ve developed customer personas based on your target audience. In essence, customer profiles are designed to give you a ton of valuable information about the people most likely interested in your product or service. 

You’ll want to review your website and social media analytics for common trends among your audience. For instance, if you notice that 80% of your audience is under 25, there’s a good chance that you would benefit from an influencer who caters to a younger audience. 

Additionally, you can learn about your customer’s pain points and use that information in your marketing material for influencers. For instance, CareerResume.com is featured on many popular YouTube channels. Their goal is to find good jobs for people, even if they have unique personalities and skills. This message ripples through all of their sponsored influencers in the form of fictional people with silly personality traits finding their dream job. 

It’s essential that you understand your customers before you start looking for influencers. Failure to flesh out your customer personas could result in you picking out a partner that doesn’t resonate with your target audience. 

Now that you understand your goals and customers, it’s time to start looking for influencers. Instagram, Facebook, YouTube and blogs are the most popular platforms for these internet personalities. 

You’ll want to start your search on social media because 31.24% of all referral traffic stems from a social media platform. In other words, you have a better chance of seeing substantial results when marketing on YouTube or Instagram. 

Influencer blogs are also beneficial to business owners. There are plenty of reputable websites that are looking to feature you in a piece, both of which result in more visibility. If you offer your product or service to the blog, they may be willing to write their own reviews and personally expose your brand to their audience. 

When you’re searching for influencers, you should always keep their target audience in mind. Their audience’s goals and demographics must align with your own for the best chance of success. There are plenty of nuances you should stay mindful of in your pursuit. For example, if your demographic is women in their 30s, you wouldn’t find success partnering with an influencer that targets teenage girls with fashion tips. Remember that your target audience should be a significant portion of the influencer’s audience. 

You can learn about influencers by reading their archived blog content or checking out influencer posts they’ve promoted in the past. 

Set clear expectations

Narrow down your list of influencers and start sending our warm emails. Let them know that you’ve checked out their content, and cite some of your favorite pieces. Your goal is to show the influencer that you’ve spent time looking at their content and seeing if they are a good fit for your business. 

Once the influencer responds and the conversation gets rolling, set clear expectations. We suggest deciding on the following factors: 

  • One time promotion, or extended campaign
  • Payment (money, promotion, products, etc.)
  • Engagement expectations 
  • The type of content 

You’ll find that addressing these issues helps frame the deal, so there is a mutual understanding. You’ll also want to consider creating and sending custom URLs that you can track for future sales, discuss whether you’ll allow them to promote on your website in the future, and of course, signing a contract. 

Follow up and review analytics 

Working with influencers means you’ll have to follow up and review your analytics information regularly. Pay attention to details like traffic, engagement and sales from the influencer’s social media channel or website.

There’s a good chance that some influencer partnerships will fall through. Sadly, this happens with many partnerships, and it’s hard to avoid. If you stay on top of your influencer campaigns and analytics, it will become easy for you to determine whether a partnership will work out on a long-term basis. 

Over the course of your career, you’ll work with plenty of great influencers that help you reach your target audience. Now you know how to find, hire and negotiate with these social media personalities and bloggers. 

 

 

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/finding-the-right-social-media-influencers/

Dec 03

Bluehost Expands in India Offering a Suite of Optimized WordPress Solutions

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) helps millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, and Domain.com, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,800 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/bluehost-expands-in-india-offering-a-suite-of-optimized-wordpress-solutions/

Dec 02

Exhaustive Study on Internet of Things (IoT) in Warehouse Management Market 2019-2028 Potentially Growing Significant Business Opportunities with Top Companies

The report entitled “Internet of Things (IoT) in Warehouse Management Market: Global Industry Analysis 2019-2028” is a comprehensive research study presenting significant data – By MarketResearch.Biz

The research analysis provides an in-depth overview of the Internet of Things (IoT) in Warehouse Management Market growth factors like current market trends, drivers, constraints, and technology improvement in the market, previous and the estimated future of the Internet of Things (IoT) in Warehouse Management market (market size in terms of revenue (in US$ Mn)). Moreover, the report classified the Internet of Things (IoT) in Warehouse Management market size by solution, device, service, and region. This report is an important tool that tracks and record the performance of the Internet of Things (IoT) in Warehouse Management industry and guide readers to make important decisions for business growth and profitability.

Quick Snapshot Of Internet of Things (IoT) in Warehouse Management Market Comprehensive Research Report Offering:

Market Research

It has been noticed that competition in the global Internet of Things (IoT) in Warehouse Management market is becoming intensive with the increase in technological innovation and collaboration acquisition activities across the world. The motive of the report is to observe the key market events like product launches, advancement activities globally, dominant market players in the Internet of Things (IoT) in Warehouse Management market. Furthermore, the report focuses on the vital trends impacting the Internet of Things (IoT) in Warehouse Management market on worldwide and regional levels. Topographical regions that are included to observe the performance of the market, namely North America, Europe, Asia Pacific, Middle East Africa, and South America.

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Global Internet of Things (IoT) in Warehouse Management Market: Competitive Analysis

The report offers a comparative analysis of conventional players in the Internet of Things (IoT) in Warehouse Management market, which includes company profile, product landscape, capacity, production value, latest improvement activities, market shares of the company, business strategies, and Internet of Things (IoT) in Warehouse Management forthcoming prospects. Additionally, to these SWOT investigations of market players to analyses, the potential of the key players together with their Internet of Things (IoT) in Warehouse Management mergers and acquisition strategies to have growth in global market share.

Top Manufacturers/Companies Cited in Global Internet of Things (IoT) in Warehouse Management Market Report

IBM Corporation, PTC INC, Cisco Systems Inc, Intel Corporation, Zebra Technologies Corporation, Oracle Corp, HCL Technologies Limited, Omnitracs, LLC, SAP SE, ThingWorx Inc

Global Internet of Things (IoT) in Warehouse Management Market: Segment Overview

The report section explains about the Internet of Things (IoT) in Warehouse Management market segments and their relevant market share from 2019 to 2028. The global Internet of Things (IoT) in Warehouse Management market is segmented based on the solution, device, service, and region. The report studies the performance of each specified Internet of Things (IoT) in Warehouse Management market segment worldwide as well as a regional scale that explains the market size, supply/demands, and growth opportunities, market areas that require to work on.

Segmentation by solution:

Warehouse Automation
Workforce Management
Inventory Management
Electronic Data Interchange (EDI)
Tracking
Segmentation by device:

Sensing devices
Gateways
Segmentation by service:

3PL (Third-party logistics) Service
Usage-based insurance Service

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I. Primary and secondary both the resources are used to gather the data on Internet of Things (IoT) in Warehouse Management market, industry values that included in the report are verified from industry experts.

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IV. The main aim of the Internet of Things (IoT) in Warehouse Management report is to recognize the market growth and threats factors, keep lamps on various improvements activities happening in the Internet of Things (IoT) in Warehouse Management market.

V. The report observe the key Internet of Things (IoT) in Warehouse Management market segments and serves a forward-looking outlook on Internet of Things (IoT) in Warehouse Management market investment regions.

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Dec 01

5 Essential Digital Marketing Strategies for Business Success

marketingHere are the main digital marketing strategies that you need to implement in order to boost your business and make it flourish.

Internet has become an integral part of our everyday lives. Therefore, businesses started using it as the way to advertise and promote themselves a long time ago. Digital marketing is the most effective way to attract and retain customers online and help you grow your brand. If you choose the right online marketing strategies you will be able to give boost to small or even large businesses.

Before we dig deeper into the essential digital marketing strategies you should implement for business development, let’s get a better understanding of what a digital marketing strategy is. In fact, it’s a plan of actions that you need to achieve your main digital marketing goal whether it’s raising brand awareness, increasing ROI and conversion rate or attracting new leads. Strategy explains how you can achieve these goals and right now you can explore the 5 main strategies to consider in order to grow your business.

5 Digital Marketing Strategies for Business Growth

Here are 5 digital marketing that will be beneficial for business growth and down below we will explain each one in detail:
● content marketing
● social media presence
● SEO practices
● email marketing
● video marketing

Content Marketing

Content is a perfect way to engage and nurture your visitors. First of all, take care of your website content. Make sure it is to the point and explains how your business can solve customers problems. For international companies, the main advice will be to adjust the content to the language of the target audience as clients like reading about brands in their mother language. Therefore, you should use online translator or professional services that will help you with this daunting task.

Creating a strong blog with relevant information is imperative to impress, retain visitors and turn them into customers in the future. Publish fresh and interesting content regularly, preferably on a weekly basis so you don’t lose engagement. With relevant articles and blog posts your visitors will stay with you as you give them value they need.

Social Media Presence

As social media became the main channel of customers attraction and engagement, building strong social media presence is imperative. First of all, you have to determine the main platforms your target audience spend the most time on. Once you have figured it out, you have to create your business profiles and share the valuable information with your customers. Tell them about the latest news in your industry, announce about discount seasons and hot deals, or simply give them the info, pictures and videos that will make them stick to your brand.

Moreover, social media is a great way to launch online advertisement that will help you raise brand awareness and attract new customers. You can adjust your ad campaign according to your needs and to reach the audience you consider appropriate.

SEO Practices

Search engine optimization is probably one of the most important aspects that require extra attention in order to achieve business development and raise brand awareness. High search engine ranking is a key to website visibility. The more people will see it on top of web search results the more people will click on the link to your page and, respectively, more people will find out about your business and can become your loyal customers.

Optimizing your website and all content you post is obligatory in order to achieve tangible results. SEO can generate targeted traffic to your website which is what you might want. Look for highly searched and relevant to your business keywords and incorporate them into the content you create. In addition, strong and captivating meta tags can be also decisive in the fight for higher ranking.

Email Marketing

Email marketing has the power to entice more leads, drive sales and increase conversion rates. With emails you will be able to retain and engage your existing customers as well as to attract new ones through valuable offers you provide in your emails. This strategy allows you to spur customers make repeated purchases and choose your brand over others. The main task will be to develop appropriate email campaigns that will keep your clients up to date with your business news and discounts.

Segment your emails and create more personalized letters to make it even more effective. Create a few particular email campaigns that will be designated to people from different countries, or age, or to customers who have visited a particular webpage and are interested in a particular product or service you provide.

Video Marketing

Most customers like to perceive the information through visual elements like pictures, infographics and videos. Video marketing is another very effective way of sharing valuable information with your customers, retaining them and attracting new ones. YouTube is the main platform that you should consider for posting videos or put it directly on your website. It’s worth to be mentioned that the website that contain videos are most likely to get higher search engine ranking.

You can create instructional content, tell people about event and announcements. Don’t forget to tell the engaging brand story that will get you closer with your customers. With the information you post you build your customers base and establish brand reputation. Look for hot relevant topics to discuss in your videos and your customers will definitely stay with you.

Summing It Up

Digital marketing implementation is integral for ultimate business success. Without smart online marketing strategies brand development is impossible as Internet is the essential part of our everyday lives. It’s imperative to come up with a plan of actions that will help you increase brand visibility, attract new customers, get better conversion rate and grow revenue.

In this article you got familiar with the most common and effective digital marketing strategies that will be very useful for business development. However, don’t limit yourself with these ones and keep experimenting. There are plenty of other options that will take your brand to the next level so don’t miss the chance to impress potential customers.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/5-essential-digital-marketing-strategies-for-business-success/

Nov 30

Top 5 Best Digital Marketing Agencies in Dubai

Marketing has been the name of the game for decades now. You can have a good product but if your customers don’t know about that product, or why it’s good then you won’t be selling any of those, hence Marketing. A Digital Marketing agency is the need of the hour when it comes to Marketing in the 21st century.

The target audience of 2019 is spending most of its time on the internet and Digital Marketing allows you to target those people using popular social media platforms, websites and other advertisement channels. With most brands having a strong online presence it has become necessary to create one yourself and Digital Marketing agencies in Dubai help you do that. It clearly conveys to the users the unique identity of your brand and makes sure they know about your products and services.

Read More: Top 5 Visitor Management Softwares for Offices and Workplaces

Top 5 Factors to Hire a Digital Marketing Agency in Dubai

– Digital Marketing Team: Building a dedicated team from scratch is a difficult job, something that Digital Marketing companies in Dubai will offer you as a service.

– SEO: Search Engine Optimization techniques are constantly evolving, and a dedicated agency always stays up to date thus keeping you on top of the SEO game.

– Social Media: With tons of social media platforms like Instagram, Facebook, Twitter, Snapchat and YouTube it’s hard to focus on all of them and get results. Digital Marketing companies in Dubai have dedicated strategies for each of these which are tried and tested for results.

– Latest technology: An advertising agency in Dubai uses the latest technology in terms of tools and software that help them regulate, monitor and deliver results in real-time.

– Digital experts: A Digital Marketing company in Dubai has experts that have worked in a variety of projects who can use that expertise to get you the service you require in a specific platform.

Read More: Why Your Business Needs a Digital Content Strategy

5 Best Digital Marketing Companies in Dubai (In No Order)

1. ParamInfo

ParamInfo works on the principle that Digital Marketing works best when the art of business meets the science of digital technology. Following in the same lines ParamInfo provides services through which clients can market, promote, display and sell their products online in this vastly competitive market.

They cover all facets of Digital Marketing and provide services namely:

2. Digital Marketing Dubai

Digital Marketing Dubai (DMD) was founded in 2009 in Germany and has ever since, become one of the fastest-growing advertising agencies in Dubai. It provides affordable Digital Marketing solution for its clients and covers a lot of ground namely:

3. 7G Media

This advertising agency in Dubai was set up in 2007 and has quickly risen to the top to become one of the most trusted Digital Marketing companies in the country. It is widely known for its multi-pronged Marketing strategies in Dubai. 7G Media has a bold approach to providing Digital Marketing solutions to companies via social media.

Some of their services include:

  • Web Development
  • Social Media Optimization
  • Content Writing
  • Content Management

4. EDS

EDS is an advertising company. It was founded in 2006 as a Social Media Marketing and Lead Generation company. Their team of experts delivers unique online business solutions and digital marketing results for companies across the world. The team at EDS finds solutions tailored specifically for a company to achieve goals such as:

  • Lead generation
  • Mobile App Development
  • Brand awareness
  • Google AdWords and more

5. Igloo

This is one of the premier and naturally one of the finest digital marketing agencies in Dubai. Igloo has experience working with a wide range of Marketing platforms be it social media or websites and thus helps the client in choosing their target platforms. It helps clients optimize their spending patterns thus maximizing revenue. The team at Igloo uses all the latest technology to provide a wide array of services including:

  • Web Development
  • Social Media and Search Engine Optimization
  • Pay Per Click Advertisement
  • Design Branding

An advertising company in Dubai like ParamInfo will not only help you design a unique brand value for your company and spread it to your target audience, it will also help you understand the important and relevant avenues for your company to invest in.

With several social media platforms to place your company in, ParamInfo optimizes your budget to target the right platforms and get the desired results.

Read More: Top 5 Visitor Management Softwares for Educational Institutions

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/top-5-best-digital-marketing-agencies-in-dubai/

Nov 28

Internet Marketing Company, fishbat, Shares 3 Helpful Tips For Remarketing Your Business

LONG ISLAND, N.Y., Nov. 28, 2019 /PRNewswire/ — E-commerce behavior is not straight forward. In fact, a very common consumer behavior is expressing interest in a product or service by visiting a webpage or clicking an ad, but not completing a transaction immediately afterward. This doesn’t necessarily indicate a lost sale, but a step in the buying process, and an opportunity to retarget the individual in the future. This is the basis of remarketing, which helps businesses reconnect with those likely to work with them. In the world of modern digital marketing it is a critical component of a sales funnel. With this in mind,  Internet marketing company, fishbat, shares 3 helpful tips for remarketing your business.

1. Offer incentives to those that previously visited product pages. There are many reasons why one may visit a product page and fail to complete a purchase. Perhaps they weren’t enticed by the asking price or they may have had other financial responsibilities to account for. Regardless, to increase the probability of purchases being completed, incentives can be offered to visitors. These include gift and discount codes, which are designed to entice visitors to make purchases. Even the smallest discount can make a difference between a user completing a transaction and drifting away from the product page.

2. Design compelling ads to serve to previous customers. Another way to remarket one’s business is through ad design. There are numerous features that ads should include, whether on social media, in search engine results, or any digital platform. A striking combination of colors will catch a user’s attention at the onset. The same can be said about sharp designs that speak to the brand being represented. Straightforward, inviting written copy will complete the ad design process. By running said ads, one’s remarketing efforts will strengthen, yielding more transactions in the process.

3. Continually monitor the progress of the remarketing strategy. As the strategy evolves and beings to perform, it’s essential to track its performance over time. If there are certain product pages that are being focused on, determine how much traction they’re seeing. If performance falls under expectations, other product pages may need to be retargeted. A business may also want to focus on a different audience, whether in terms of age, interests, geographic location, just to name a few variables. No remarketing strategy is without setbacks, but continuous monitoring will ensure that these are smoothed out in time.

By following these tips, a business will be able to finetune their remarketing strategy, facilitating transactions that would have been lost otherwise. A lost sale does not have to be a reality – there are many ways to reach your prospects online – time and time again. To learn more about remarketing, from the work it entails to the benefits it yields, consult a local SEO firm New York.

About fishbat: fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

SOURCE fishbat

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